Home appliance manufacturers' Internet-oriented transformation helps to consolidate their position as the first screen

As a traditional household appliance, television has attracted more and more attention and participation from the outside world. The involvement of IT and Internet companies in the field of smart TV has caused waves in the originally calm color TV market. The Internet transformation and changes in industrial thinking are surging, and how to control the "first screen" in the home has become a hot topic.

Since last year, the Internet has strongly invaded the traditional home appliance industry. The home Internet with smart TV as the core has become a new strategic bottleneck for traditional TV manufacturers to seize. The characteristics of home Internet, such as intelligence, multi-device connection, hardware and software integration, and user experience drive, are reconstructing and building a new ecosystem through the interconnection of devices. In the new ecosystem, a single device and application no longer determines the user's attention, and the dominant position of smart TV in the "first screen" in the home begins to stand out.

Some analysts say that as the "first screen", television is the window for any application or sensory contact with users. Diversified business models will also focus on the "container" of the TV screen. For traditional TV manufacturers, this is actually an opportunity and the last chance in the future of home Internet. Once lost, it will be easy for them to become participants in the industrial chain rather than leaders.

Industry insiders believe that the competition for the "first screen" will be an innovation war that will last for several years, and traditional color TV companies need to pay attention to strategy if they want to win this tough battle. The long-standing traditional industrial economic theory and thinking, in the frequently intervened smart TV competition environment, users are no longer one-way consumers, but the leaders of products and services.

Experts said that traditional TV manufacturers need to improve their Internet capabilities, combine big data, cloud computing, and Internet of Things technologies with TV , and move from a closed industry chain to an application and content integrated ecosystem. With the Internetization of households, the popularity of smart TVs , and the Internetization transformation of traditional TV manufacturers , the status of TV as the "first screen" will only become more stable.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.