Smart home is booming again, Changhong CHIQ is moving forward steadily

With the rapid development and popularization of Internet technology, the home appliance industry is also facing unprecedented challenges. 2014 has become an important transformation period for Chinese home appliance companies, and "intelligence" has become the focus of the home appliance industry.

However, after mid-April, Chinese home appliance companies seemed to have entered a period of collective silence, and the promotion of smart home products declined in all aspects. At this time, Internet companies once again launched an attack on "smart home": domestic IT companies such as Xiaomi and 360 have successively launched smart routers, hoping to "pry open" the door to smart home. According to Lei Jun, the founder of Xiaomi, Xiaomi will invest 5 billion yuan in 50 companies in the next five years to promote the smart home ecosystem. International giant Apple released the smart home kit application HomeKit at the Worldwide Developers Conference (WWDC) on June 3, officially entering the smart home market.

Prior to this, Google had acquired Nest Labs, a startup that produces smart thermostats and smoke alarm systems, for $3.2 billion, igniting the concept of smart home. During the same period, Samsung, Microsoft, Sony and LG successively seized the market through mergers and acquisitions or research and development of new products, and launched their own smart home products.

IT companies, Internet companies, and home appliance and home furnishing companies are all involved in the smart home field, and the smart home industry seems to have entered a new and exciting period.

In such a development background, traditional Chinese home appliance enterprises seem to have been alerted, and have quietly established countermeasures and quickly launched attacks. The most concerned are Changhong's home Internet layout and Haier's smart home layout. In contrast, Changhong's actions can be described as "swift and resolute". Speaking of Changhong, we cannot fail to mention the CHiQ series that has been reported by major media this year. In just three months after the beginning of 2014, Changhong launched three series of CHiQ TVs, refrigerators, and air conditioners, accelerating its home Internet layout proposed in 2013. It was also in March this year that Haier released the smart home platform U+ smart life operating system. Changhong and Haier shined, allowing the entire industry to see the hazy prototype of home Internet and future growth space... Traditional home appliance giants have finally begun to make collective efforts. Apart from Changhong and Haier, the most concerned is the smart home platform product jointly created by Midea and Alibaba.

One minute on stage is the result of ten years of hard work off stage. Is the seemingly prosperous Changhong CHiQ's progress smooth sailing?

From the perspective of the transformation from traditional home appliance industry to Internet enterprise, Changhong is undoubtedly the most thorough and successful enterprise in the transformation to intelligence and Internet. During the transformation, under the guidance of "people-centered" thinking, all departments of Changhong worked together to move towards a common goal. After the transformation, the various departments of Changhong have achieved remarkable results in collaborative optimization, which has greatly improved the previous work efficiency.

Let's take a look at the relationship chain between the main collaborative departments of Changhong after the transformation. The UCD department is responsible for user research, so that the product can understand users more and more; the big data center is engaged in data mining and sorting to provide data support for the product; the "cloud platform" provides functional support for the product through cloud computing, cloud storage and other functions... At the R&D discussion meeting, project managers from different departments shared resources while actively integrating resources from other departments. So we saw this scene. In just a few months, Changhong CHiQ TV completed 10,000 user surveys, 10,000 module on-demand tests, CHiQ refrigerator cloud image recognition technology completed 1,000 tests, and CHiQ air conditioners used military technology to ensure that the body temperature measurement scan completed 1,000 tests. It has to be admitted that without a good internal collaborative optimization system, it is impossible to complete any of the above tasks.

In order to realize the imagination of home Internet of "connected home appliances, enjoyment of freedom", Changhong also redefined home appliances from a human-centered perspective, and considered the value of products to users from the user's perspective. Since 2014, Changhong has successively launched CHiQ TV, CHiQ smart refrigerator, and CHiQ air conditioner based on home Internet, which has brought subversive changes in product form, user operation and usage experience, making home appliances from passive control to active adaptation to user needs, truly realizing intelligence, becoming more intelligent, being able to understand people's ideas, realizing barrier-free transmission of information between people and products, and between products, and forming a home Internet system that closely connects people and products.

While making breakthroughs in the core technologies of smart products, Changhong also uses a unified cloud platform to use smart terminals as sensors to analyze and gain insights into user data, tap into data value, and automatically push customized content and services to users. Changhong provides users with a people-centric personalized experience, making the content and services provided by terminals increasingly close to people's needs, and bringing users a smarter and more convenient life.

Zhang Enyang, deputy director of Changhong Technology Center, said that home Internet has three levels: first, new smart terminals that disrupt the structure and principles of traditional terminal products; second, the extensive connection and intelligent collaboration of different home smart terminals to form "interconnection, intercommunication, and mutual control"; third, the realization of a business ecological model of "terminal + platform + content + service".

Home appliance industry observers believe that "CHiQ" has become the most popular term in the home appliance industry in 2014. The implementation and marketization of Changhong's smart home appliances have made home appliances smarter and more intelligent, and realized the form of home Internet in which smart home appliances are interconnected, interoperable and interoperable. While the company is transforming and innovating, it has opened up a broader development space for home appliances in the future. The success of CHiQ has stirred up the entire home appliance industry, enabling Changhong to complete the ideological reconstruction of the home appliance industry and corporate development model, becoming a leader in actively promoting Internet transformation, providing a template for the intelligent development of peer companies, and opening up a new home Internet life for consumers.

The smart home war that Changhong is in is full of crises and opportunities. The successful implementation and marketization of the CHiQ series of products has temporarily put Changhong ahead in this war. However, due to the lack of unified standards and low user demand for smart products, which are important factors hindering the development of the industry, the intelligent transformation of the home appliance industry is destined to be a long-lasting marathon. If you want to make the imagination of home Internet really happen, you still have to persevere.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.