The new radio and television policy slows down the development of Internet TV, but it is of great significance to rectify the market

The State Administration of Press, Publication, Radio, Film and Television has again held talks with major central and local channels and seven major licensees. The mixed information revealed that TV boxes will face the strongest supervision of the State Administration of Radio, Film and Television in the fierce industry competition. It is not difficult to see that the essence of the SARFT's Document No. 181 is to preserve the content and copyrights of cable TV, IPTV, and OTT, and the core operating rights of OTT. In terms of the standardization and layout of IPTV, OTT, radio and television market integration organizations, cable TV, etc., the State Administration of Radio, Film and Television can be said to have made "hard efforts".

For a long time, licensees such as Wasu Media, Bestone, and CNTV have not been content to provide content integration services. Instead, they have focused on expanding their businesses, such as developing their own OTT boxes, cooperating with telecom operators to carry out IPTV business in disguise, and cooperating with TV live broadcast services or video website content. They have been involved in all aspects of Internet TV and strived to become operating entities or platforms in order to occupy a dominant position in the home entertainment center.

In the past two years, major home appliance companies have tried to increase profits by integrating hardware and software in televisions. Under harsh policies, they can only focus on hardware manufacturing and have to deal with user disputes caused by content cleansing. However, the box manufacturers have suffered the most.

The contrast between strict supervision and unrestrained wild development will inevitably make people inside and outside the industry feel that the industry is in recession. However, faced with the chaos of market development due to the lack of unified standards, the "pain" brought about by this policy will make upstream and downstream companies in the TV industry chain begin to get used to supervision. Although it will slow down the development of Internet TV in the short and medium term , it is indeed of great significance for the rectification of the market.

The policy reforms of the State Administration of Radio, Film and Television cannot be simply attributed to obstacles to the “integration of three networks”. In fact, the integration of three networks is the common goal of radio, television and telecommunications. The current rectification and competition are just a dramatic manifestation of the asymmetric policy information, different opening paces and market imbalances in the two major areas.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.