Air-conditioning market inventory increases again, future development faces great pressure

Data from Industry Online shows that in the second quarter, sales of household air conditioners exceeded 36 million, with domestic sales increasing by 14% year-on-year and exports decreasing by 13% year-on-year. The inventory of the air conditioner market has increased again, and some export markets have upgraded their products. In the future, the air conditioner industry will face greater pressure in both domestic and foreign sales.

According to the monitoring of 5,000 key retail enterprises by the Ministry of Commerce, sales in January-June increased by 6.3% year-on-year, 0.1 percentage point faster than that in January-May. Among them, the growth rate of home appliance sales slowed down. From January to June, the sales of home appliances increased by 5.3% year-on-year, 6.2 percentage points slower than that in the same period last year. Among them, sales in May and June increased by 7.4% and 7.8%, showing a trend of stabilization at a low level.

The high temperature this year did not have a big impact on the air-conditioning market. In the second quarter, the growth rate of household air-conditioning gradually narrowed, and domestic sales continued to grow, especially for air-conditioning products with the new frequency conversion standard. According to relevant agency data, this year's peak season for air-conditioning sales is from May to July. Among them, the market share of air-conditioning with the new frequency conversion standard has increased, and the scale of air-conditioning terminal sales will continue to expand. Frequency conversion products are still the highlight of the market, and it is expected that the sales share of frequency conversion air-conditioning will further increase to more than 60%.

From the perspective of specific sales markets, the air conditioning market in the third and fourth tier markets performed well. From January to May this year, the retail volume of air conditioning in the third and fourth tier markets increased by 12.4% year-on-year, 9.3 percentage points higher than that in the first and second tier markets. With the increasing perfection of all categories of smart home appliances, smart air conditioning products have shown explosive growth. However, the development of my country's smart home appliance industry is still fragmented, and there is no compatible platform for products and brands. Smart air conditioning products mostly exist in a single intelligent way.

In addition, judging from the development of central air-conditioning, central air-conditioning is becoming increasingly popular in households. In 2013, the market reached about 18 billion yuan, and is expected to reach 60 billion yuan by 2018. Industry experts told reporters that this is mainly due to factors such as the reduction in incremental costs of household central air-conditioning, mature technology, and an increase in the proportion of fine decoration in ordinary residential buildings.

The future air-conditioning market will still be dominated by basic demands for product functions. Making good products is the key, especially highlighting the differentiated development of air-conditioning products.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.