Mobile online shopping scale reaches 64.19 billion; home appliance companies focus on O2O development

With the rapid development of the Internet, e-commerce transaction volume has continued to grow. In the first half of the year, my country's e-commerce transaction volume was about 5.66 trillion yuan, a year-on-year increase of 30.1%. The transaction scale of the online retail market was about 1.1 trillion yuan, a year-on-year increase of 33.4%.

The transaction volume of the online retail market was approximately 1.1 trillion yuan, equivalent to 8.4% of the total retail sales of consumer goods in the first half of the year. This shows that the e-commerce industry is developing at a high speed and the development of e-commerce has achieved remarkable results.

In the online shopping market, mobile online shopping has entered a high-speed development channel. According to data, the scale of the mobile online shopping market reached 64.19 billion yuan in the first quarter, a year-on-year increase of 140.8%. It is expected that the growth rate will continue to exceed 130% in the second quarter. Specifically for each company, in the B2C market, Tmall occupies 51.3% of the market share, JD.com occupies 23.6% of the market share, and Suning.com occupies 5.2% of the market share. It seems that the main competition is still between JD.com and Tmall.

In the home appliance online shopping market, the scale of my country's B2C home appliance online shopping market reached 133.2 billion yuan last year, of which flat-screen TVs, refrigerators, washing machines, and air conditioners accounted for about 25.9%, reaching 34.5 billion yuan, and the sales amount of air purifiers reached 2.8 billion yuan. Home appliance online shopping channels have been highly developed, and online channels have become a focus that companies must pay attention to.

Industry insiders told the reporter of China TV Network that the mobile shopping market will show stronger growth momentum in the future.

The development of home appliance e-commerce is changing with each passing day, and the pace of traditional retailers' transformation to the Internet has clearly accelerated. The O2O model has become a model that home appliance companies are paying attention to. The concept of O2O is very broad. As long as the industrial chain involves both online and offline, it can be generally referred to as O2O.

The O2O e-commerce model must have four major elements: an independent online mall, national authoritative industry trusted website certification, online network advertising and marketing promotion, and comprehensive social media and customer online interaction.

With the increase in Internet penetration, if home appliance companies want to expand profits in the third and fourth tier markets, network platform construction and channel sinking have also become important links. Among them, the degree of perfection of logistics has become a new focus of competition. Industry insiders said that now "the last mile" has become a hot word, and home appliance companies are actively engaged in logistics construction. The "last mile" is becoming a new battlefield for home appliance brands. What home appliance companies will compete on in the future will be the depth and breadth of services.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.