Product application fragmentation increases the difficulty of color TV Internetization

Smart TV products have become a rising star in the color TV market in recent years. With the continuous entry of Internet companies, the Internet development of smart TV has been further extended. However, in this process, the fragmentation of product applications has increased the difficulty of Internetization of color TV products.

Last year, despite the influence of Internet thinking, home appliances did not achieve surprising sales volume, and even ranked low in sales performance in the past five years. Perhaps there are policy and market factors, but it is also enough to prove the "incompatibility" of Internet thinking.

According to relevant reports, recently, household appliance listed companies have successively released their semi-annual reports. The color TV enterprises are generally in the red, and the sales target completion rate is not optimistic. As expected before, the domestic flat-panel TV demand tightened in the first half of 2014, the real estate market downturn, and the policy overdraft effect had a significant impact on the color TV industry. In the future, this downward trend may continue.

The differentiation and fragmentation of product applications make it difficult to apply Internet thinking in product applications. At the same time, users prefer to lean back and watch, that is, watch videos on TV. The "more Internet-based" forward-looking viewing method of mobile phones has not surpassed TV to become the first choice for viewing.

Industry insiders pointed out that future TV products must please users, rather than telling them how "value" the product they bought is from a rational and logical point of view. Computers are sophisticated and comprehensive, mobile phones are convenient and can communicate, and the advantage of TV is experiential consumption. Interactive TV projects, whether in terms of sound effects or intelligent project applications, need to effectively grasp the user's experience needs.

Industry experts said that companies should take market demand as the starting point, work hard on product technology and user experience, and attract consumers to the greatest extent possible. This is currently the best way for companies to enhance their competitiveness.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.