What are the differences in sales distribution between online and offline in the home appliance market?

Online shopping has become a normal part of people's lives. The rapid development of the e-commerce industry has also driven the transformation of the traditional home appliance industry. Especially at the current time when sales are sluggish, while offline market sales are declining, the online market is showing a booming trend.

According to relevant surveys, a 32-inch TV costs about 1,200 yuan in Beijing and 1,500 yuan in rural areas. This is in Beijing and Shanghai, but the proportion is even higher in the fourth and fifth tier cities.

Industry analysts said that platforms like e-commerce allow products and users to trade directly at one time, eliminating the middle links and the costs incurred by the middle links, so this is also a tangible benefit that the e-commerce platform channel brings to everyone.

A well-known e-commerce executive said, what is the difference between online and offline? My temporary conclusion is that our consumers’ needs are actually the same. They may be of different ages, but their needs are derived from products, prices, services and experiences. These are the aspects that many industries follow.

Relevant surveys show that 50% of consumers still put price first, but more and more consumers pay attention to the post-shopping experience and regard the shopping experience as one of their own choices.

As for the difference between online and offline, the person in charge of the e-commerce company gave an example, saying that, for example, when buying a TV , it can search. When you click on a 50-inch TV , there are many products. This has automatic sorting, whether it is in stock, how is the sales volume, and how are the good reviews? By opening the screen, you can find out who has the best reviews, and click on the reviews to know what is not good. Among 1,000 reviews, 5 comments say what problems it has.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.