The dimensional wall collapsed. The second dimension invaded the third dimension.

Audiences who have watched Nolan's "Interstellar" should have heard of the term "dimension", but the dimension we are discussing now has little to do with physics and algebra. The word "two-dimensional" comes from Japanese anime culture, and usually refers to the fantasy world in the work and the collection of its various elements, that is, another world completely different from the real world.

The door to the ACG world is not at a specific coordinate. You can enter the ACG world by opening any animation, comics, or video games. After years of development, the ACG world is no longer isolated and fictional, but has gradually become a communication space for a small group of people to exchange ideas and opinions.

Entering the Second Dimension

After entering the new century, the group that pursues hedonistic consumption has risen, and the consumerist ideology brought about by the highly developed economy, entertainment culture and even the current creative industry, has made some people addicted to the fictional world. With the wave of pan-entertainment, the second dimension has invaded the traditional entertainment field. Based on the multi-domain symbiosis of the Internet and mobile Internet, the fan economy with IP as the core has flourished. Today's China has undoubtedly begun to enter the second dimension era.

The post-90s generation, who grew up with the Internet, live in an era of information explosion. The source of information is no longer single, and television is no longer indispensable in the lives of many post-90s generation. The Internet is the main place for them to watch movies and TV series. The overlap between Internet users and the two-dimensional population is extremely high. In addition, with the rise and positioning of barrage websites in recent years, the audience has gradually blurred the boundaries between reality and fiction, and the two-dimensional world has gradually eroded the three-dimensional world. Previously, these online comments and opinions were not accepted by the mainstream.

Second dimension adaptation IP ushered in a boom

The two-dimensional world + the Internet, a huge production line of the cultural and entertainment industry has been created. Usually, when a new idea is derived from the two-dimensional culture, a large number of creators can quickly accept, digest and produce it. In the eyes of many conservative producers, this phenomenon is only fleeting and will not form a trend, but those who are interested have already paid attention to various barrages and complaints, and feel the future popular trends. Conservative producers will question again, is there any new tricks in IP adaptation?

With the innovation of various film and television shooting and special effects technology, special effects, comic adaptations, and live-action movies have become technically possible. Through the Internet, the two-dimensional audience is no longer a passive recipient of the creators. They may extend and complete the works. At the same time, the two-dimensional audience's focus on film and television dramas covers multiple aspects such as appearance, costumes, props, and complaints, rather than the previous single focus on actors and plot directions. These will in turn affect the creators' creations.

The audience of the second dimension is generally well-educated and not as shallow as traditional producers imagine. Any second dimension-related IP, plus various added values ​​such as appearance, costumes, props, CP, etc., can become a trend in the second dimension era? Too naive. While appreciating the outer shell, the audience of the second dimension pays more attention to the inner creative concept. Gorgeous packaging does not mean that the food is delicious. No one is willing to eat a pile of shit for the packaging.

Breaking through the barriers of the second and third dimensions

Film and television works have transformed from the bloody original works of the past few years to the adaptation of the two-dimensional IP. In foreign countries, it is no longer news that the two-dimensional adaptation IP has been recognized by the academic community. The phenomenal "Doctor Dragon", "White Tower" and "Train Man" are the leaders of the two-dimensional adaptation IP, sweeping a series of academy awards, and the two-dimensional adaptation IP has entered a new era.

Danmei and yuri adapted dramas have existed for a long time and have gained some fans, but that little ambiguity really cannot affect the overall situation. The success of the adapted IP stems from breaking the dimensional wall between the two-dimensional and three-dimensional worlds in form and content.

From the earlier "Western Antique Bakery" to last year's hit "Buddha Special", a lot of audience-familiar forms such as barrage and Tucao are used, which are integrated with the plot. Although dazzling, the comics and images have achieved a perfect connection in form. The unit and the main line are connected in series, and the Rashomon-style ending is increasingly adopted by adapted dramas, because this is an era of personalization and an era of fast consumption. This form of catering is also a respect and recognition for the audience. At the same time, it can also be found that the two-dimensional IP adaptation dramas in recent years are more inclined to the output and expression of values, representing the thoughts of the next generation as the core content of film and television dramas - they gradually grow into the controllers of social discourse power.

Adapting IP and creating a SIP need to be based on this kind of respect and recognition. In this two-dimensional era, respecting everyone's way of life and treating different values ​​not by pursuing them relentlessly but by adopting a harmonious and different attitude can win more opportunities for adapting IP dramas.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.