What kind of feelings are needed to play Internet thinking

Today's Internet industry is becoming more and more artistic. Lei Jun just performed "Internet Thinking" and Luo Yonghao sang "Internet Feelings". Kingdee Chairman Xu Shaochun just performed the role of Pirates of the Caribbean and Baidu President Li Yanhong danced "Little Apple". The atmosphere of this industry is led by the bigwigs. The seemingly glamorous IT industry is actually very hard, so we need to have a little entertainment spirit.

In addition to Lei Jun, the founder of Xiaomi, Huang Taiji, Diaoye Beef Brisket and others have taken "Internet thinking" to the extreme. Xiaomi is an IT product. In addition to the product being Internet-oriented, the key point is that marketing also uses Internet thinking. Why are Huang Taiji and Diaoye Beef Brisket, two catering companies, also considered Internet thinking? In fact, they mainly use Internet thinking in marketing and promotion, using Internet tools and social media to promote brands and attract customers. However, it is not so easy for traditional industries to use "Internet thinking", and Huang Taiji's current status is the best embodiment. Internet thinking is not simply marketing through the Internet, and its premise is that products and services must keep up with the characteristics of the Internet. Luo Yonghao made the Hammer phone with a special "feeling" for entrepreneurship. Regardless of success or failure, the word "feeling" has made everyone feel relieved.

Now when talking about entrepreneurship and integration with the Internet, some people will think of "Internet thinking", and recently an auxiliary ingredient "feelings" has been added. Combining the two, what kind of "feelings" are needed to play with "Internet thinking"?

Founders should have a "selfless" sentiment: In the era of mobile Internet, the only way to do a project is to be fast. If you can't achieve unity of form and spirit, it will be difficult to impress investors, teams and users. Therefore, as the founder of a project, you must have a "selfless" sentiment. Forget to eat, sleep, check WeChat, and forget... The project name is your label. Seeing you is like seeing the project. When seeing the project, the first thing that comes to mind is you, the founder. When talking about the project in front of investors, you will be beaming with confidence. When talking about the project in front of the team, you will be confident. When talking about the project in front of users, you will be proud of the project. No matter what the result is, you show that you regard the project as everything, to the state of "selflessness".

Have an "extreme" feeling for products: "Extreme" is almost the word that elites like to mention most on the podium. When people are happy to listen to their success stories, it proves that they have pursued the concept of products to the "extreme". This extreme is not only the extreme of the product itself, but also the extreme of service. Service is born for products. It is not so easy to pursue the extreme of products under the corresponding conditions of the times. Apple can scrap a batch of products for 0.05 mm, and invest 50 million US dollars in research and development costs to make scratch-proof mobile phone screens. This is not something that can be achieved by ordinary extreme product requirements, so Apple's products can be called the best in mobile phones. Huang Taiji's cooling is due to the inadequate product service. No matter how good the marketing is, if the product is not good, customers will not continue to pay. Few people in China dare to say that their products can achieve the extreme. Most of them are slogans of pursuing the extreme, but we need to have such feelings to prove that we are working in this direction.

Have a "friend" feeling towards users: I don't know when the fan economy came into being in the Internet industry, and fans have become an important way to promote brand growth and sales. If you can communicate with users and fans, you are treating users as friends. Xiaomi mobile phones have done this very well. They treat users as friends. Even if the product has some defects, users can tolerate and accept it. In China's mobile phone industry, several prominent brands almost all have their own "friends". Meizu has their die-hard users, Xiaomi also has their Mi fans, and even the beauty camera has a large number of fans. The more fans a project brand has, it proves that they have more friends, and the user's friend-like support will become an invisible reputation for product promotion.

Using a "selfless" working state to pursue the "ultimate" product, integrating with users and becoming "friends", and using such "feelings" to play with Internet "thinking" will bring a unique entrepreneurial interest.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.