Sofa shopping activates the smart TV industry chain, and TV e-commerce will show an explosive trend

On August 29, Wanda, Tencent, and Baidu jointly held a press conference in Shenzhen, announcing the establishment of a new e-commerce company to compete with Alibaba. Before the news faded, Shenzhen's local TV e-commerce platform Shafagou and strategic partners such as Skyworth, Konka, TCL, SF Express, COFCO, Haijixing, Benlai Life, and Haitian Teng announced in Shenzhen on September 2 that they had initiated the establishment of the "Internet TV E-commerce Industry Alliance" and launched a global investment promotion campaign; in less than a week, two heavy punches were thrown in Shenzhen, the innovation capital, to hit Alibaba directly.

The accelerated popularity of smart TVs has triggered a battle among Internet giants

A set of data shows that in the first half of 2014, the penetration rate of domestic smart TVs reached 56%, and the activation rate reached more than 77%. Driven by the latest technology, traditional TV manufacturers and emerging Internet companies hope to make TV the core of family entertainment and life again, and the smart TV market has entered a rapid development track. Many Internet companies represented by Alibaba have been vying for the entrance to the living room terminal with smart TV as the core, trying to quickly expand the user base in the living room terminal through smart TV to form a platform effect, and then explore new development space in value-added services, advertising, e-commerce, etc. For example, Alibaba announced that it would jointly promote Internet TV with Haier, and LeTV also announced that it would enter the full-category fresh food e-commerce.

At the just concluded Internet Conference, smart TV e-commerce O2O also became a hot topic, which clearly showed that the Internet TV industry is forming a new business model, and TV e-commerce is entering a new application era in the smart TV industry through the cross-border integration of TV and e-commerce. Industry insiders pointed out that under the background of Internet TV content supervision, the future TV will provide consumers with more than just viewing value, but will bring services and content in the environment of traffic monetization. This is a new innovative technology. For example, the TV e-commerce platform applications such as Sofa Shopping that have emerged nowadays are exactly what Xiaomi and LeTV TV do not have or need to explore.

Ma Qinghu, founder and CEO of Shafagou, believes that Internet smart TVs have the inherent advantages of unique home application scenarios and high-definition large screens, and will inevitably form a tripartite trend with PCs and mobile phones, becoming one of the most important e-commerce terminals in the future.

Sofabuy's three major advantages seize the commanding heights of TV e-commerce

From the perspective of user scale, as the largest comprehensive Internet TV commodity aggregation and shopping guide platform in China, Shafagou has established strategic partnerships with Skyworth, TCL, Konka, Changhong and many TV manufacturers and OTT set-top box manufacturers by initiating the "China Internet TV E-commerce Industry Alliance" with upstream and downstream partners in the industry chain, and has pre-installed the full range of smart TVs produced by manufacturers. At present, 22 million smart TV terminals have been installed on the Shafagou platform, accounting for 50% of the Chinese smart TV market share, with an average increase of more than 1.5 million units per month; it is expected that the platform will cover more than 60 million terminals by the end of 2014, and conservatively estimated that there will be about 40 million online activated users among them.

Peng Xiandong, the general manager of the consumer electronics division and the director of the Internet division of China Market Research Group, who was invited as the expert at the conference, mentioned in his speech that the product access speed of any e-commerce platform will have a great impact on the user's browsing experience. Therefore, many e-commerce companies have optimized the product access process from a technical perspective, striving to reduce the time of searching for products and improve the product response speed to maintain a smooth and accurate shopping experience for users. The effective use of the personalized product discovery engine unique to "Sofa Shopping" helps to enhance user stickiness and improve the accuracy of product recommendations, thus solving this industry problem.

Shafagou has cooperated with national data research centers to jointly develop a big data system. It conducts big data analysis based on the basic attributes, viewing behaviors and shopping records of smart TV users. At the same time, it combines the pattern recognition technology independently developed by Youshi Interactive to accurately recommend products or shopping lists to users. Each user sees product displays and recommendations that are suitable for their personal shopping habits, and conducts one-on-one accurate recommendations and precision marketing. At the same time, it can also find the most suitable potential purchasing groups for the products, saving users' discovery time, improving conversion rates, and increasing sales profits for merchants relying on the Shafagou platform.

In terms of user experience, the "Sofa Shopping" TV e-commerce platform makes full use of the inherent advantages of television in playing videos, organically combining the intuitiveness and convenience of TV e-commerce with the good interactivity of e-commerce. It covers people's main senses for receiving information, such as audio-visual, and brand image experience. According to the needs of smart TV users, it selects suitable media formats, deeply integrates them, and provides segmented services, so as to fully meet consumers' potential shopping needs.

Launching a storm of 0-yuan mobile phone purchases, "sofa purchases" strike hard

At this press conference, a "0 Yuan purchase, top up and get a TV" benefit activity was launched in Shenzhen. Users only need to prepay 3,999 yuan to get the latest Skyworth 42-inch full HD LED smart TV, which is priced at 3,999 yuan on the market. The prepaid amount can be used for shopping on Skyworth's sofa purchase platform. This means that the era of "0 Yuan purchase" for smart TVs has arrived.

Industry insiders believe that the creation of the Shafagou TV e-commerce platform also fully demonstrates that the surging new Internet economy has unlimited development space, potential and prospects. TV e-commerce is different from the fragmented endpoints of mobile and PC terminals. In fact, the biggest difference comes from family-oriented, video-oriented and precise. Taking a different path from traditional e-commerce and gaining a firm foothold in the wave of new Internet thinking and new economy is the biggest inspiration that the Shafagou TV e-commerce platform has brought to the traditional e-commerce field.

Regarding Sofa Shopping, please pay attention to

http://www.sofagou.com

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.