WeChat search was almost forgotten by everyone, how is it doing now?

WeChat is still popular, and its 800 million users are about to reach the edge of the total number of national users. Whether it is the new enterprise account, offline payment, or mobile social networking without WeChat, WeChat is always the focus of everyone's attention. Now, WeChat has become a guarantee for "digging for the strongest WeChat" through popular WeChat shopping, WeChat stores, WeChat O2O, and self-media.

The only drawback is that not all products can successfully counterattack by turning to WeChat, because there are always exceptions among successful cases, such as the WeChat search that everyone knows.

WeChat Search was launched on June 9 this year, and it has been a long time since then. With the continuous update and iteration of new features and products of WeChat, there is no new content on WeChat Search, which has led to it being forgotten by everyone. In addition, the growth of WeChat Search from the beginning to now is indeed not satisfactory. As a product built on traffic entrance, why is it difficult to do well? In fact, there are many subjective and objective factors.

Constraints of the search landscape

In terms of search, 360 has a market share of nearly 20%, Sogou only has a slightly higher market share of 10%, and the rest is mainly Baidu . WeChat search is just a third party in the search market. There is no relevant entrance to Sogou's WeChat search on WeChat. The role of a PC third party in feeding back to the mobile social giant is limited. The only ones who care about this topic and product are WeChat operators and related parties in the WeChat industry chain such as third-party developers such as Weimeng and Weikelai.

But imagine that when users jump out of the WeChat environment, they will face many choices and great temptations. Which one will everyone choose between WeChat search and Baidu? Therefore, WeChat search has always been aimed at a very small number of people who are interested in technology and the Internet. For the general public, if WeChat does not add such a search function, who will actively use it?

WeChat search is based on content but also limited content

It goes without saying that the sharing environment within WeChat is very good and excellent, with millions of public accounts pushing messages, but have you ever thought that these contents only appear on WeChat? Not necessarily. In order to give their useful information more space for dissemination, many big accounts will definitely choose multiple ways to publish information.

So the question is: since it cannot be guaranteed to be unique, and WeChat search is a secondary directory of Sogou, why do ordinary users have to use it? Baidu can solve the problem, but it is necessary to go to other platforms. According to modern people's habits, it always feels wrong.

The WeChat-based reading environment has not yet been established

Now the number of registered WeChat users exceeds 800 million, and the total number of WeChat public accounts exceeds 5.8 million, increasing by 15,000 per day. Although there is a lot of data, we do not know the number of users who really rely on WeChat to get information regularly. It can be said that the number of users who really regard Moments as an information release center may not be as many as we think. In the eyes of many people, WeChat is just a chat tool, and using it to filter information and obtain content is not the first choice for some people. This situation seems very embarrassing, and WeChat search inevitably becomes useless.

Although WeChat Search has not given people a big surprise so far, stagnation has not stopped its pace. WeChat Search relies on WeChat's powerful product ecosystem, and it will not only not die, but also has its own unique development prospects.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.