Le Xiaobao: A smart parent-child hardware product with "burden"

In the traditional toy development industry, the large-scale factory-style production method often requires toy developers to rack their brains to increase the creativity and playability of the toys themselves. However, with the emergence of connected devices and the trend of turning to the toy industry, the requirements for product plasticity in the field of toy development are slowly surpassing the developers' innovation in the products themselves.

Not only in the unknown future, but also in the most realistic present, we have seen that the Internet function has given toys continuous playability. To some extent, it is the Internet that makes toys have a longer life and a different new color.

On the afternoon of November 27, LeTV finally officially announced its long-awaited parent-child hardware product "Le Xiaobao". Through this smart terminal that integrates Internet content and services, software and hardware, it once again refreshed users' new concept of parent-child hardware products.

Same LeEco ecosystem, different LeXiaobao

Peng Gang, CMO of LeEco Smart Terminal Business Group, said that Le Xiaobao is actually a smart parent-child hardware product with a "burden", and this statement was constantly revealed throughout the press conference. It turned out that Peng Gang used a teasing statement, because the so-called "burden" is the biggest difference between this new product and previous parent-child products, that is, through the traditional form of storytelling, parents and children have the most basic communication needs.

As Peng Gang said, in parent-child education, storytelling is a special way of parent-child communication. This way of communication not only helps parents and children communicate, but also enriches children's imagination and cognition in the process of growth. Therefore, LeTV's new smart product "Le Xiaobao" has launched another storytelling journey of LeTV ecosystem around the basic application of "storytelling", and LeTV's first storytelling action is its first smart hardware product - LeTV Super TV.

When asked about the product advantages of Le Xiaobao, Peng Gang said that LeTV TV created Le Xiaobao through the integration of Internet content and services, software and hardware, which is another perfect interpretation and presentation of LeTV's ecosystem of "platform + content + terminal + application" after LeTV TV Super TV. The original intention and purpose of LeTV to develop this new smart hardware is to transform LeTV's rich parent-child content resources into the glue of the current parent-child relationship through Le Xiaobao.

It can be seen that this parent-child hardware product is different from other manufacturers' previous smart anti-lost shoes, smart children's bracelets, smart anti-lost patches, etc. It uses positioning and anti-lost control smart products to grasp and "monitor" all the children's actions anytime and anywhere, but focuses on the most fundamental and practical rigid needs of users, thereby bringing real services to users.

Peng Gang: Good hardware products should be done in moderation

At present, the biggest criticism of many smart products is that they have too many functions and complicated operations. Manufacturers continue to accumulate and add various functional applications in the process of product development in order to attract more user attention. In this regard, Peng Gang believes that real smart hardware products should be done in moderation. Because too many functional applications not only affect the user's experience of the product itself, but also put the cart before the horse in the process of product use. This experience effect will not only not be well received by users, but will also directly affect the promotion of the product.

As for Le Xiaobao, Peng Gang introduced that Le Xiaobao, which is based on parent-child relationship, is not an interactive tool, and the real-time intercom chat function is just a subsidiary application under the main function of "storytelling". The original intention of its development is to make children completely put down their mobile communication devices and communicate and interact with their parents through Le Xiaobao seriously and attentively.

Although LeEco has simplified all the designs of Le Xiaobao in terms of operation interface and application, the hardware configuration of this smart toy, which claims to be the best in comprehensive performance in the world, is not inferior at all. It is understood that Le Xiaobao uses an A7 dual-core processor with a main frequency of 1.2GHz, equipped with 512MB of memory and 8G of internal flash memory, as well as Android 4.4 operating system, supports WIEI wireless connection, and has a built-in 3800mAh battery. It can be said that the overall configuration is equivalent to a mid-range smartphone.

In addition to the operating configuration, Le Xiaobao also chose a simple style for the product appearance. Peng Gang introduced that this cylindrical appearance design is more concerned with the safety of children. There are no sharp corners, no complicated cartoons, and no bright colors, all to prevent children from accidentally touching or eating it.

Gao Fei: Accurate user group positioning is the starting point of product development

LeEco, which advocates "twice the performance, half the price", has adhered to this principle in the development of its new product Le Xiaobao. As the industry's "price killer", Gao Fei, president of LeEco's Internet Business Group, said that Le Xiaobao's high quality and low price are mainly based on the LeEco ecosystem of "platform + content + terminal + application", and the advantage of this closed-loop ecological chain is that the product does not rely on pure hardware profits, but obtains sustainable income through content and services. At the same time, it maximizes the benefits to users.

At the press conference, Peng Gang announced the price of this new smart hardware, 499 yuan + 96 yuan, of which 499 yuan is the hardware price of the product and 96 yuan is the content service fee for one year.

Similar to the development strategy of Super TV, LeTV's layout of hardware products is mainly based on its content resource advantages. Currently, LeTV Parent-Child has become China's largest children's video resource library, with more than 160,000 episodes of children's related videos, with a total duration of about 2.4 million minutes. The newly launched Le Xiaobao now provides more than 200 story templates, each of which is about 3 to 5 minutes long. LeTV said that the story materials will be updated regularly.

Overall, the launch of Le Xiaobao has overturned the product forms of other Internet giants in the field of smart parent-child hardware products. Unlike "monitoring" wearable devices, the "burden" Le Xiaobao is superior in practical value and operational feel. In other words, LeTV is more attentive and serious than other manufacturers in the design and development of parent-child products.

At present, users do need some smart products and services with more practical significance. Such products and services should not become a pile of dusty parts after talking about feelings and values, but should accompany users for a long time.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.