Helping to develop the mobile medical industry, NetQin's mobile platform strategy is the key

In the past two years, the mobile medical industry has become another hot spot for Internet companies to invest in. As of August this year, mobile medical investment accounted for 90.32% of Internet medical investment, of which more than 85% of the investment exceeded 10 million yuan. According to data released by iiMedia Research, it is expected that by the end of 2017, the scale of the domestic mobile medical market will reach 12.53 billion yuan; by 2020, the scale of the global mobile medical market will reach 49.1 billion US dollars.

It is reported that in the financial capital market, Chunyu Doctor has received 50 million US dollars in financing, Dingxiangyuan has received 70 million US dollars in support, and Guahao.com has received 100 million US dollars in financing led by Tencent. In this regard, industry insiders generally believe that with the gradual establishment of the medical industry ecosystem, the mobile medical industry will usher in a period of peak development.

At present, mobile medical services mainly involve health education, medical information inquiry, electronic health records, disease risk assessment, online disease consultation, electronic prescriptions, remote consultation, remote treatment and rehabilitation, etc. Such an information service process will not only significantly improve the patient's medical experience, but also greatly improve the work efficiency of medical staff. Through all media communication methods including WeChat, Weibo, and self-media, it has expanded new channels for doctor-patient communication and met the multi-level and diversified health needs of the masses.

In fact, the current development speed of mobile Internet and the arrival of innovative collaborative models of medical and health services will surely bring great changes to the future medical and health industry. By expanding the online doctor-doctor interaction, doctor-patient interaction, and patient-patient interaction models, the efficiency of medical information dissemination will continue to increase, which is not only subtly changing the traditional service process within the hospital walls, but also meeting the different levels of needs of different user groups, and deeply attracting investment attention outside the medical industry.

As one of the earliest mobile Internet companies in China, NetQin, which started out as a mobile security company, has begun to transform into a mobile platform in the past two years and has continued to focus on the mobile medical industry, hoping to create new industry heights with the company's advantages in the field of mobile services.

In 2012, NetQin first acquired 55% of the shares of enterprise mobile service provider Guoxin Lingtong and announced its entry into the enterprise mobile service market. In 2013, NetQin completed the full acquisition of Guoxin Lingtong and continued to improve its own enterprise mobile service ecosystem. At the same time, NetQin also acquired another subsidiary, Ruifeng Technology, which is engaged in enterprise mobile services.

In the medical industry, Ruifeng Technology has many inherent advantages, which can help NetQin achieve effective management of the entire ecological chain from mobile hardware sales, system management to application development, subsequent services and support. Guoxin Lingtong has an industry advantage in "obtaining mobile device management capabilities, effectively tapping mobile information capabilities, and avoiding confidential data loss and work efficiency reduction caused by blurred terminal device boundaries."

It is known that in July last year, NetQin reached cooperation with GE Healthcare, West China Hospital of Sichuan University and other large medical enterprises and institutions to provide them with complete mobile medical products and services. NetQin further applied enterprise mobile device management services to Guangzhou Overseas Chinese Hospital, and within the foreseeable time, the ward rounds of medical staff of Overseas Chinese Hospital will be completed on mobile terminals. At the same time, NetQin is also developing a comprehensive BI (business intelligence software) analysis system to process and analyze more comprehensive medical data; through this system, it will provide doctors with a new model for diagnosis and treatment, greatly improving medical accuracy and efficiency.

Of course, NetQin's purpose in getting involved in the field of mobile medical care is to see the market opportunities brought by the rapid development of mobile Internet, and to change the service model of the traditional medical and health industry. In simple terms, the mobile medical model may subvert the traditional medical registration, payment, examination, medication, queuing and other forms.

In this regard, Lin Yu, CEO of NetQin, said, "We believe that in the near future, many diseases of the people can be cured directly at home, without the need to go to the hospital."

Although the rise of the mobile medical industry is clearly an inevitable trend, the entire mobile health service as an industry is still "in the dark". The mobile medical industry involves the entire industrial chain between hospitals, doctors, patients and pharmaceutical companies, and the practicality and safety of the products and services themselves will also be included in the scope of consideration. Under these requirements, being able to develop and provide platforms and products suitable for the development of mobile medical services is the primary issue that NetQin needs to consider in order to initially complete the strategic upgrade and transformation to a mobile platform.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.