Coocaa's Wang Zhiguo talks about Internet TV: The industry is still in the exploratory stage and needs more innovative spirit

The three-day third China Internet Audiovisual Conference officially kicked off on December 3. As an important carrier of family audiovisual at this stage, Internet TV naturally became the focus of this conference.

At the sub-forum "Internet TV Industry Development - Industrial Integration and Model Reconstruction" held on the second day of the conference, licensees and TV manufacturers had an in-depth exchange on the current development of the Internet TV industry. Wang Zhiguo, Chairman of Coocaa Network Technology, attended the forum as an invited guest and had more exchanges with him after the meeting.

Regarding the T55 art TV launched by Coocaa some time ago, which is positioned in the high-end market, Wang Zhiguo believes that the entire Internet TV industry is still in its initial exploration stage. No one can assert that the industry's usual low-price approach is necessarily the only way out for Internet TV in the market. Coocaa's purpose in releasing T55 is to magnify the artistic value of TV products in home scenes and explore how TV can be better integrated into the home environment. In the future, T55 will cooperate with home decoration design teams in the market to try to create a new development idea.

In addition, in response to Coocaa’s latest proposal of “Play with Attitude”, Wang Zhiguo expressed that he is very optimistic about the TV game industry, but the problem with TV games at this stage is that they cannot bring a good enough experience to users. Coocaa has brought upgrade modules that can improve machine performance in its latest TV products, and has unprecedentedly added touch technology to Internet TV products, in an attempt to solve some problems in TV game research and development and interaction, and to prepare for future development.

In fact, whether it is the Coocaa system that has been well received by the industry, or the current T55 art TV, it is not difficult to find from the development history of Coocaa that this brand has always been closely related to innovation. Just as Wang Zhiguo previously declared to the outside world, Coocaa wants to become an innovative brand rather than a low-priced brand.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.