Taking over from BAT, what are the highlights of LeTV’s parent-child hardware products?

In the era of the Internet of Things, the rapid development of smart hardware products is undoubtedly a re-subversion of traditional concepts and life. From smart phones and smart bracelets that can be carried with you to smart routers, smart speakers, smart TVs and other essential household products, the intelligence of hardware products seems to have arrived overnight.

At present, mainstream smart hardware products have been occupied by Internet giants or traditional hardware manufacturers. For emerging companies that have accumulated strength over time to find a favorable breakthrough in the fierce market competition, accurately positioning their products in the market seems to have become a key point.

LeTV: A different concept of parent-child

Yesterday afternoon, Peng Gang, CMO of LeEco Smart Terminal Business Group, posted a "big event" on Weibo, saying that a new smart hardware product will be released at the end of the month. At present, judging from the exposed posters, this new product suspected to have a camera may also be related to LeEco's initial industrial video.

It is not difficult for careful people to notice that Peng Gang has been paying close attention to the parent-child relationship and children's smart toys fields recently, and has made many comments. Yesterday, he also forwarded a Weibo post by Gao Fei, the president of LeTV Internet Business Group, saying that he hopes to accompany his children to tell stories and play games, and added a note: Waiting for change.

Earlier this month, Peng Gang also published a Weibo post focusing on contemporary toys. He said: "Existing toy products rarely take into account the interaction between parents and children. They have no effect on enhancing the parent-child relationship. Instead, they become a barrier to the parent-child relationship! Children play with their own things while parents are busy with their own things. This is destroying the parent-child relationship. We hope to change this situation by creating new smart toys through the integration of hardware, software, and Internet content and services! We will transform LeTV's rich parent-child content resources into the glue for parent-child relationships."

Prior to this, Peng Gang also forwarded a Weibo post by the fairy tale king Zheng Yuanjie, and publicly asked: "Parents who tell stories to their children every day are good parents. How about making a smart hardware that solves the pain points of parents?"

In addition, the media invitation for the new product launch conference only has one sentence, which is the most famous bedtime story of the post-80s generation, "Once upon a time there was a mountain..." It can be predicted that the new smart hardware product released by LeTV this time may be able to connect with the hardware device through the mobile client, use the camera on the device to achieve remote audio and video interaction, and the product may have a projection function to achieve display and playback, and the storytelling function may be one of its important functions. In short, this will subvert the previous parent-child hardware products, and may be a smart toy that connects parents and children.

Product: Wearable device form needs to be considered

In fact, LeTV is not the first to enter the field of parent-child smart hardware products.

Among the Internet giants BAT, Baidu has launched smart hardware products such as the Gudong bracelet and the BoomBand bracelet based on its powerful search function. In the construction of this year's BaiduInside platform, it has made the research and development of parent-child hardware a key incubation product; Tencent, based on more than 600 million users, jointly launched the "Ice Cream" TV with TCL , and also attached smart hardware such as smart cameras and Xiao Xiao Q robots; and Alibaba, after successfully entering the hardware product field with Tmall Magic Box, has also begun to test the parent-child hardware product market.

In addition to the three Internet giants BAT, 360, which is famous for its Internet security services, has also long been eyeing the parent-child market. For parent-child smart products, 360 adopts a combination of software and hardware, and has launched hardware products such as 360 children's watches, as well as service products such as 360 anti-lost guards and 360 children's guards.

In general, 360 is trying to popularize wearable devices in terms of parent-child products and services. But the reality is that the development and popularization of wearable devices is still in an awkward and early adopter stage, both at home and abroad. Excessively high prices will lead to difficulties in market popularization, and appropriate prices will put product quality under severe test. Therefore, if you want to knock on the door of the parent-child market through wearable devices, it will still take some time to run in.

More importantly, developers are currently focusing on understanding children's whereabouts and conditions through products, rather than the interaction between parents and children in the literal sense of "parent-child". If our perspective can be extended from a single child problem to the communication between parents and children, product development may be more humane and practical.

Although it is still uncertain what form this new product of LeTV will take, looking at LeTV's existing "platform + content + terminal + application" ecological model, it can be inferred that LeTV's new parent-child smart hardware product will continue LeTV's basic principle of selling services through hardware. We will have to wait and see how much content resources and services LeTV will add to it this time.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.