Can Le Xiaobao break the embarrassing situation of lukewarm early childhood education market?

"Don't let your children lose at the starting line" has almost become the common voice of all new generation parents today. It is the emergence of this fashionable new concept that has spawned the vigorous rise of another stage of education industry, that is, the early childhood education market.

At present, the main forms of the early childhood education market are concentrated in early childhood education institutions and online education. The fierce competition in the industry has forced the early childhood education institutions to segment their markets, while online education has difficulty breaking through the dilemma of inconvenient operation in terms of its model. Seeking new forms of education has become another major problem in the current early childhood education market.

The road to early childhood education is not easy

Along with the saying "Don't let your children lose at the starting line", there is also the saying "Parents are the best teachers for their children". The core reason for the emergence of early childhood education institutions is nothing more than the accelerated pace of life, which has led to a continuous increase in the time and distance between parents and children. Rather than providing children with a better educational environment, early childhood education institutions are more like sharing the educational responsibilities of parents.

The significance of early childhood education is nothing more than the greatest in cultivating and guiding children's character and abilities. In particular, the education given by parents in life will almost affect the child's life. The current focus of early childhood education is not whether children need early childhood education, but what kind of early childhood education content we can provide to children.

In fact, the significance of scientific early childhood education is neither a simple intellectual development nor an advance of traditional education, but rather the shaping of character habits, healthy thinking, creativity and other aspects. In such an educational process, parents should accompany and guide children at a young age. At the same time, some educational researchers believe that if children undergo systematic training too early, it will cause certain harm to the cultivation of creativity and imagination.

Therefore, following the trend of Internet thinking, parent-child smart hardware products began to emerge, whether it is the Internet giants BAT or the security expert 360, they have all begun to focus on the parent-child hardware field. However, these so-called intelligent parent-child hardware products, whether in terms of functional application or product content, seem to be a little lacking in improving the current parent-child relationship problems.

The significance of Le Xiaobao's product form

Last week, LeEco released another smart hardware product, the Le Xiaobao Story Machine, which can tell stories. This parent-child smart hardware product, which relies on LeEco's "platform + content + application + terminal" ecosystem, can be said to have broken the product rules of the existing parent-child hardware market.

Take 360's children's smart bracelet as an example. Apart from timely positioning and monitoring, its rough workmanship, low price, and clumsy appearance make it a useless product in the parent-child relationship. Such a product cannot even talk about any user experience, let alone the early childhood education issue that everyone is particularly concerned about.

On the other hand, Le Xiaobao uses a smart projector as its basic form, and delivers customized educational content to children through classic stories recorded by parents themselves. More importantly, this simple educational model is not only based on the way children like, but also participates in the early guidance education of children through the most traditional educational model of "storytelling".

Compared with unilateral early childhood education institutions and online education, Le Xiaobao's interactive education model not only invites parents to participate in the child's cognitive process, but also maintains the controllability of parents over their children's educational behavior, which can be said to have the best of both worlds. More importantly, we have made substantial breakthroughs in the development of early childhood education models and parent-child education.

In the future, the main purpose of smart hardware products in the parent-child education field may no longer be to subvert the parent-child education experience, but to better serve the interactive experience between parents and children , making the communication between the two more interesting and convenient. This also confirms that truly suitable smart hardware products should help parents guide their children's physical, psychological and other aspects of healthy growth, and enhance the emotional connection between parents and children; at the same time, it will drive the orderly development of the entire parent-child education industry.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.