From super TV to super car, the future life guided by LeTV

After the underlying LeTV business develops, hardware products are an extension of the underlying LeTV content services.

Taking the Super TV as a blueprint, LeTV will build a complete user closed loop around the LeTV ecological industrial chain, and gradually realize the product logic of "no content, no hardware" in this closed loop.

Super TV not only enriches the product types of the smart TV industry, but also creates a new business model of "low-price hardware and paid services" in the smart TV industry with its "twice the performance, half the price" product form. This business development model guides the future of the entire smart home industry.

From the perspective of LeEco's involvement in the electric vehicle field, its exploration of future lifestyles is another bold innovation and practice in ecological construction. It not only reflects LeEco's courage and spirit of exploration in the face of new things, but also this highly innovative and subversive attempt ultimately proves the success of LeEco's ecosystem in super TVs.

The original meaning of super TV

By choosing to announce the official news about the super car at the 2014 Super TV Sales Conference, LeTV may be trying to express more than just the superficial progress of its work.

From a content company with video websites as its main business to an ecological industrial chain enterprise represented by super TVs, LeTV first completed the industry subversion of the nature of the company itself.

LeTV TV announced that the sales of Super TVs exceeded 1.5 million in 2014, completing the annual sales target one month ahead of schedule. At the same time, Liang Jun, COO of LeTV Smart Terminal Business Group, said that the sales target for Super TVs in 2015 is 3 million to 4 million units, and it is expected that the number of Super TVs in use will exceed 5 million by the end of next year.

As the annual sales of LeTV Super TVs continue to rise, the industry model effect brought by Super TVs has gradually emerged. Through the blueprint of the Super TV ecosystem, LeTV's tentacles continue to spread to various life application fields in the form of products such as Le Xiaobao and Super Cars.

Product innovation in the context of the Internet era is prevalent in every corner of people's lives, and is guiding people's future lives with highly subversive product forms.

Google's main business is web search, but it has opened the door to the virtual reality and smart home markets with Google Glass and NEST respectively.

Coincidentally, the social networking site Facebook has announced that it will launch drones in five years to solve broadband network problems in remote areas of the world.

Based on the well-being of all mankind, great companies are always making some jaw-dropping cross-industry attempts.

On December 9, LeEco CEO Jia Yueting posted on Weibo that "LeEco will replicate the successful model of LeEco's vertical integration, redefine cars, build the best Internet smart electric cars through completely independent research and development, and establish an automotive Internet ecosystem."

Nothing is impossible in the Internet age

After LeEco officially announced the launch of the super car project, both the industry and the media immediately raised their doubts. This doubt reminded people of the scene more than two years ago when LeEco first announced its entry into the smart TV manufacturing field.

The emergence of Super TV has changed people's traditional concepts and perceptions of television. What LeTV projects through Super TV is not just a screen, but the future lifestyle trend with TV screens as the mainstream.

Peng Gang, CMO of LeTV Smart Terminal Business Group, said that all of LeTV's hardware products will be based on LeTV's traditional manufacturers, but after the LeTV ecosystem is established, the LeTV ecosystem based on super TV will affect all traditional manufacturers and the entire Internet industry.

Judging from the ecological industrial chain of "platform + content + terminal + application" currently built by Super TV, LeTV's ultimate goal is the sustainable development of the enterprise with perfect user experience as the only prerequisite.

From super TVs to super cars, LeEco will continue to replicate its LeEco ecosystem with innovative products. LeEco's ecological development model, where content services guide hardware product production and products themselves realize service value, may become an important coordinate to guide people's future lives.

At present, we can increasingly find the shadow of LeEco's ecosystem in many other manufacturers and companies, which also verifies the full arrival of the era of software and hardware integration pioneered by LeEco.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.