ZIVOO joins hands with Mango to develop dual-software and hardware strategies to expand the large-screen market

In April 2014, Hunan Television announced that it would exclusively broadcast its variety shows. After the announcement of the “exclusive broadcast strategy”, Mango TV’s daily traffic increased by 70 times, instantly becoming one of the top domestic Internet video companies.

However, in the field of Internet TV, hardware manufacturing has always been Mango TV's shortcoming, so Mango TV prefers to cooperate with hardware manufacturers to make up for its own shortcomings. The ZIVOO smart box launched by Zhiwo Technology has become the only choice for Mango TV to choose for cooperation.

Joining hands with Mango, ZIVOO software advantages become increasingly evident

In 2014, the competition for Internet TV boxes has entered a white-hot stage, and the hard truth that "content is king" has gradually been confirmed. TV content such as TV games, 4K videos, online education, and TV online shopping have become the objects of competition among hardware manufacturers.

After experiencing the strict rectification of the Internet TV industry by the State Administration of Radio, Film and Television, box manufacturers have become increasingly aware that they must first obtain high-quality resources from licensees in order to avoid being eliminated in the fierce market competition.

Mango TV's "exclusive" video resources and increasing number of users are generally favored by hardware manufacturers. This time, ZIVOO and Mango TV have added video content guarantees to the increasingly perfect content ecosystem of ZIVOO Smart Box, thereby meeting users' growing video demand for Internet TV.

At present, ZIVOO has many partners in content, such as cooperating with Tianlai Karaoke to conduct Karaoke competitions or Karaoke sharing on TV; cooperating with Sports Plus to develop somatosensory games based on large TV screens; and cooperating with Unisound, Digital Video and other companies. This time, after cooperating with Mango TV, users of ZIVOO Smart Box can truly enjoy a full range of living room entertainment experiences such as video content, TV games, and family karaoke.

Zou Chao, CEO of ZIVOO Technology, believes that the legalization of content and tightening of policies will accelerate the survival of the fittest. Players who use illegal boxes, do not pay attention to content, and do not have sufficient resource reserves to survive the winter will be eliminated. After cooperating with licensees with high-quality content, ZIVOO is more confident that it can usher in spring.

Outstanding hardware performance, creating a real living room entertainment center

At present, the domestic TV box market is a mixed bag, and the influx of manufacturers has caused the box products to become increasingly homogenized in terms of appearance, hardware functions, and control experience.

The difference of ZIVOO Smart Box is that it abandons the traditional product thinking and innovates the appearance of the box first. The unique floating treatment not only brings a three-dimensional sense to the overall square design, but also hides the base out of sight, making the body look very ultra-thin. The body is made of metal with matte treatment, while the remote control adopts a full touch design. The back is also made of the same metal material as the body, which feels great to hold. The unique appearance makes it stand out among many box products.

Influenced by the fact that Rapoo, the major shareholder of ZIVOO, focuses on wireless peripherals, it also has outstanding advantages in interaction. The smart box has chosen a full touch screen remote control, equipped with ecological peripheral products including Bluetooth somatosensory handles, Bluetooth fighting handles, Bluetooth game handles, 3D somatosensory cameras, professional-grade microphones, etc.

Users often encounter this problem when buying box products: they open the box and want to play games or sing karaoke, but they find that they need to find matching peripherals. Compared with the single form and function of box products, ZIVOO smart box starts from the user's living room entertainment scene, takes the TV box as the center, and radiates a variety of entertainment peripherals, becoming a truly smart product tailored for user living room entertainment.

Zou Chao believes that if the family is the unit, what Chinese users need on TV is not WeChat, Weibo, or other personalized applications, but something that the whole family can share together, and video is undoubtedly a strong demand. The ZIVOO Smart Box, which focuses on TV games and family karaoke, has created an innovative experience for family entertainment in terms of content operation and interactive control.

After cooperating with Mango TV in terms of content, the combination of software and hardware has made the ZIVOO smart box more functional and content-rich. We can see that a smart home ecosystem is taking shape with the large-screen TV as the platform, the ZIVOO smart box as the center, and user experience as the foothold.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.