Terminal manufacturers quarrel over content shortage: the real dilemma of TV games

Yesterday, an article titled "TV games are not fun because terminal manufacturers don't understand games" was published. Combining the views of many people related to TV games, it is concluded that the biggest obstacle to the current development of the TV game industry is the "layman" of TV terminal manufacturers in selecting TV game content.

In this regard, the relevant person in charge of a domestic TV manufacturer raised his own doubts, believing that this statement is too one-sided. The premise of the so-called CP (game content provider) complaining that "terminal manufacturers do not understand games" is actually the reality that TV games have no good content.

The person in charge raised a few questions of his own:

1. Has the TV game CP ever seriously studied how to make a TV game that TV users will like?

2. Have TV game CPs ever seriously thought about what kind of games are the TV games that users like and love to play?

3. Have TV game CPs actually spent more than one day in TV stores, or even visited stores many times to understand what kind of content users like? TV terminal manufacturers have practiced this.

4. Before deciding to develop a TV game, did the CP conduct user research? Did it ask for the opinions of terminal manufacturers? For a TV game that is truly suitable for a large screen, it should not be a small puzzle game that can be developed in just one or two months; such a game will not help the TV game industry, but will affect users' perception of TV games.

5. After a TV game is barely launched, has the TV CP asked the terminal manufacturer how it works and what the feedback is? In fact, this is not done.

6. Currently, there are a wide variety of video game halls, but the content is extremely homogeneous. Among the thousands of video games, only a few are truly outstanding and can attract users.

7. The biggest problem facing the TV game industry is the serious lack of content. As terminal manufacturers that focus on hardware products, they can only worry about the development of game content in vain. Terminal manufacturers are actually very optimistic about the prospects of TV games. In terms of hardware products, terminal manufacturers have already adopted 64-bit chips, but TV game content is nowhere to be found.

8. In the case of a serious lack of TV game content, terminal manufacturers are currently forced to accept game content transplanted from mobile phones and PCs. Therefore, this has also created the embarrassment of TV games at present...

9. As a TV terminal manufacturer, sales are undoubtedly its first priority. The terminal manufacturers select games for two purposes: promotion and operation. Only through sufficient terminal sales can the operation and cultivation of users be realized, thereby driving the development of the TV game industry.

The person in charge also said that in 2014, as the first year of TV games, both terminal manufacturers, game CPs and platform providers encountered many industry problems, such as little game content, inconsistent controls, and poor payment methods...

The solution to the industry’s predicament is not to complain or blame each other, but since everyone is optimistic about this market, terminal manufacturers and game CPs should seek to work together and strengthen communication.

As a CP, they truly develop a game that is suitable for large-screen TVs and that users love to play. The manufacturer uses online and offline channels to vigorously promote a high-quality game, thereby creating a hit, forming an influence in the industry, and driving the development of the entire industry, thereby attracting more powerful CPs to enter the TV game industry.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.