Internet TV is popular. At 24:00 tonight, TCL iQiyi TV Classic Edition will be on sale on Tmall for 2,999 yuan. The pre-orders far exceed the current production. But two years ago, the entire Internet industry was still filled with the haze of "TV is dying". It seems that humans are really forgetful. We basically overestimate the difficulty of changing ourselves. I prefer to say that Internet TV is the Internetization of TV, because it can be compared with the Internetization of computers and mobile phones. The key to the Internetization of TV is to change the "information asymmetry", making the information between hardware manufacturers and customers, operators and users, and video content and viewers more and more symmetrical. In the era of information asymmetry, the principle is that “buyers are not as smart as sellers”, marketing is the key, and the core of marketing is how to give customers the feeling of being God. But as information becomes more and more symmetrical, marketing becomes less critical, that is, customers are no longer God, but users instead. 1. Design, including ID, UI, remote control design, as well as interaction and control; As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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