Why can LeTV LeMe Bluetooth headset set off an experience craze?

After successfully creating the LeTV TV super TV and the story-telling Le Xiaobao, another hardware product of LeTV TV - LeMe Bluetooth headset, has become a best-seller sought after by many music fans and consumers.

Recently, official data from LeTV Mall showed that on January 13, 5,000 pairs of LeMe Bluetooth headsets were sold out in LeTV Mall in 4 minutes and 20 seconds; in less than two months after being on the market, LeTV Mall has sold a total of 50,000 pairs of LeMe Bluetooth headsets, an average of 1,000 pairs per day, equivalent to one pair sold every 1 and a half minutes.

It can be seen from the just concluded 2015 CES that wireless headphones may become the mainstream trend of the headphone market in 2015. For LeTV TV, which released wireless Bluetooth headphones at the end of last year, the hot sales of its LeMe Bluetooth headphones are foreshadowing the arrival of this trend.

An uncontrollable advanced experience

In an era where electronic products have flooded every corner of our lives, "a bunch of power cords and data cables" have become the biggest annoyance for many electronic product users. For the pursuit of new product experience, "wireless" has undoubtedly become one of the first conditions that must be met.

After the basic conditions for wireless earphones are met, issues such as appearance design, battery capacity, and product weight arise. For LeEco's LeMe Bluetooth earphones, the flat headband and square earmuffs make the overall design of the product look compact and convenient, and easy to carry; and the 26-day long standby time makes users worry-free about using the product.

As for the sound quality issue that earphone lovers are particularly concerned about, LeMe Bluetooth earphones have built-in high-sensitivity microphones, CVC6.0 noise reduction technology and open sound cavity design to make the sound quality of the entire earphones exquisite and excellent. Whether you are enjoying the moving love songs alone or seeking the shocking sound effects of the cinema, LeMe Bluetooth earphones can meet the different needs of all ears.

As a fashionable headset designed specifically for young people, LeMe Bluetooth headset meets the needs of young consumers in terms of appearance design and function, and precise positioning can be said to be an important factor in the success of LeMe Bluetooth headset.

An irresistible high cost performance

Whether it is the Beats headphones acquired by Apple for $3 billion, or the various wireless headphones that appeared at the 2015 CES, their prices are often over a thousand yuan. Of course, there are also various products that win with other factors such as weird appearance, pleasing design, and additional functions.

In contrast, the LeMe Bluetooth headset, with a price tag of 99 yuan and superb product performance, can be said to be another hardware product with the "LeTV" label of "twice the performance, half the price".

More importantly, the overall performance of the LeMe Bluetooth headset not only maintains the product level that wireless Bluetooth headsets should have, but also has a high compatibility with almost all platforms and a price tag of less than 100 yuan, which makes consumers who have never experienced wireless headsets excited.

As Peng Gang, CMO of LeEco's Smart Terminal Business Group, said, LeMe Bluetooth headsets, like all other LeEco smart hardware products, are not only a product with a sense of mission and quality, but also a product that can be quickly accepted by music fans and consumers. The sales data of LeEco Mall also proves the validity of this statement.

LeEco ecosystem cannot be ignored

The success of each smart hardware product under LeEco will inevitably remind people of the LeEco ecosystem of "platform + content + terminal + application" opened by LeEco Super TV. Relying on the perfect LeEco ecological industry chain, LeEco TV has not only rewritten the competitive landscape of the domestic smart TV industry, but also completed the annual sales target of 1.5 million units in 2014 one month ahead of schedule, lighting up the future development of the smart TV industry.

As for LeMe Bluetooth headsets, by removing factors such as channel costs and brand premium, the value of the product returns to the user itself, thus providing users with a super-value service experience. Therefore, whether it is the low price of 99 yuan, the super high cost performance and the hot sales performance on the official website, it is undeniable that LeMe Bluetooth headsets have once again succeeded in replicating the LeEco ecosystem.

Based on the LeEco ecosystem, LeEco TV may develop more smart hardware products in the future to consolidate the integrity of the LeEco ecosystem industry chain. LeEco smart hardware products, which are based on user experience as the starting point and measurement standard, may continue to lead the mainstream trend of smart hardware in the future.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.