New direction for OTT boxes: born for movie fans

January 20 (Reporter Zhang Xiaodong) OTT box, which we commonly call TV box, is an important part of today's smart TV industry. It can not only make ordinary flat-screen TVs intelligent with its own software and hardware design, but also take advantage of the Internet to provide users with richer and more comprehensive video services.

On January 20, the new 1905 Internet TV product was released in Beijing. When it comes to 1905, it is naturally closely related to movies. The biggest feature of the OTT box with the 1905 logo is its strong movie flavor.

What does it mean to be born for movie fans?

Looking at the many OTT box products currently on the market, without exception, they all cover rich film content, and film projects also occupy an important proportion in the integration of resources.

The professionalism and focus of 1905 Movie Box are reflected in the film content level, which is a further advantage.

It is reported that 1905 Movie Network currently owns more than 6,000 genuine movies, of which nearly 90% are exclusive copyrights, making it the largest movie copyright library in the Internet field. In addition, the content licensee of 1905 Movie Box is Galaxy Internet TV, which provides a more comprehensive supplement to product content.

In other aspects, 1905 Movie Box has proposed the concept of unified account and unified payment for three screens together with the new product, so that the content on the TV screen can be extended to PC and mobile devices.

Club members among 1905 Movie Box users will also have the opportunity to participate in many offline activities such as celebrity meet-and-greets, in-depth interactions at film festivals, exclusive premieres, etc., allowing movie fans to personally experience film culture through TV.

Focusing on movies may become a new opportunity for TV boxes

The era of intelligence has led to an increasing number of electronic products in various forms. We have changed from reading the news to reading news clients, from playing CDs to browsing online videos, and even playing games has become mobile games and computer games. Users have less time to turn on the TV, so how can we bring vitality to the TV box?

The advent of the movie box in 1905 seemed to show us that movies might be one of the answers.

Movie fans are picky. Not only will they comment on films of varying quality, but they will also never be satisfied with a mobile phone with a few-inch screen or a tablet with a screen of more than ten inches. For them, the larger the display size, the better. TV is undoubtedly the best carrier, and OTT boxes that include massive movie resources naturally become the ideal content delivery channel.

On the other hand, judging from the data, TV boxes that are movie-oriented also have a wide market audience.

1905 Interactive is the exclusive broadcasting platform of the movie network in the field of Internet TV. The movie channel, which is well-known in China, is the most professional movie and TV channel in China. In the past 20 years, it has broadcast nearly 10,000 domestic and foreign feature films, covering a population of 1 billion. Its average ratings and market share are among the best among all CCTV channels.

The 1 billion movie-watching users on TV channels represent the enormous depth of the market potential for the TV industry by using film resources.

The sales target for the new 1905 Internet TV product is 1 million units. The confidence behind this number is bound to be closely related to the continued rigid demand for movie content among OTT box users.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.