What kind of sparks will the popular game “Asphalt” and CHiQ create?

Not long ago, Changhong Corporation and the world-renowned multinational game company Gameloft jointly launched the Changhong CHiQ Cup "Asphalt 8: Skyward" "Changhong 10,000 Yuan Grand Prix" in Mianyang, Sichuan. As a passionate collision between smart TV manufacturers and game companies, this competition not only attracted goddess-level figures such as the breast goddess Gui Jingjing, but also brought the development of large-screen TV games to a new height.

The wave of smart TV is getting stronger and stronger. After video content, TV games have become a new focus for major manufacturers. The launch of Asphalt 3 by Changhong CHiQ is also an effort to seize the opportunity of TV games, a new TV experience.

Why does TV need games?

Just as various game titles have different hardware configuration requirements, we DIY our computers and compare the processor performance of different mobile devices.

As televisions become smarter, games are also the most intuitive standard for measuring the performance of televisions. Especially in a large-screen environment, excellent performance levels will further enhance the game's visual expressiveness.

Changhong CHiQ's choice to cooperate with "Asphalt 8", a benchmark game on the current Android platform, to host the event undoubtedly indicates that this generation of smart TV products will be elevated to new heights in performance.

In addition, with the lifting of the ban on the game console market and the rapid advent of the smart home era, it is impossible for television to simply serve as a "screen" for watching videos in the future. For most ordinary users, TV games are their main demand after video content.

Changhong CHiQ integrates large-scale games into its products, which undoubtedly provides users with more diversified experience forms and more diverse TV gameplay, allowing users to experience in advance the new role of TV as "one machine for multiple uses" in the smart era.

Why do games come to TV?

When it comes to playing games, most people think of PC first. Some game enthusiasts may think of professional game consoles. In recent years, smartphones and tablets have also become the main battlefields for mobile platform games.

However, a core element of the game still lies in the picture experience. In this respect, TV is definitely the best partner for the game. Especially when there is more than one player in the game and they start a battle, and the game picture becomes complicated, the advantage of the "big" TV screen will be highlighted again.

On the other hand, high-quality gaming works also urgently need the large-screen TV platform to expand more channels for their display.

Taking "Asphalt 8" as an example, the "Asphalt" series is a classic racing game under Gameloft that is popular all over the world. The total number of users in China has exceeded 30 million, and it has a huge population base. Changhong CHiQ products have strong hardware support to pave the way for its landing on the big screen of TV, which will undoubtedly allow more people to enjoy the fun of "racing" in more ways.

Changhong CHiQ grandly held the "Changhong 10,000 Yuan Grand Prix" event for "Asphalt 8: Airborne", which is not only a glue between games and TVs, but also a catalyst for the development of smart TVs towards large-screen games. Taking this as a starting point, we can foresee that in the near future, TVs will carry more core tasks of home entertainment, and smart TVs will not only allow you to watch more, but also make playing more enjoyable.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.