Can LeTV's mobile phone, with its open vs. closed ecological model, bring Apple down from its pedestal?
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"I believe Apple is still the greatest company today, but I also think its model no longer represents users and is no longer suitable for the future. This is a warning for the prosperous times, and I hope to explore the right model for the future. Its harsh power over the life and death of apps has stifled developer innovation and user freedom." On the morning of March 30, Jia Yueting, chairman of LeTV, once again expressed his views on Weibo, accusing the "Apple model of being the twilight of the empire" and emphasizing that compared with the closed-door development of Apple's iOS system, only an open closed loop can lead the development of the industry, encourage developers to innovate, and respect the interests of users. As we all know, Apple's iPhone has been the benchmark in the smartphone industry since its birth. What kind of thinking does LeTV have when it wants to compete with Apple as it is trying out smartphone products for the first time? Will it succeed? Before LeEco, Apple's position was unshakable From Retina screen, 64-bit processor to Touch ID and gold, it seems that no matter what features Apple's iPhone has, consumers' final choice is to "buy, buy, buy." It is true that the smartphone market is not short of other well-known mobile phone brands besides Apple, whether it is Samsung in South Korea or Xiaomi in China. Samsung even topped the sales in the international market at one point. But why has Apple's leadership position remained unshakable? Perhaps the best answer is that Apple's followers have been imitating Apple. The most obvious example is that Samsung uses the Home button to take screenshots in the same way as Apple's iPhone, and Xiaomi's MIUI system, which has had a secondary menu from the beginning, has long relied on the "reputation" of "iOS in Android" to continue to develop. However, these "Apple copies" will never be able to truly surpass Apple. Today, looking at the huge Android camp, various elements that first appeared on Apple's iOS system, such as flatness and frosted glass, can be found everywhere. It is difficult to say whether this is a good thing or a bad thing. Before LeEco, the Apple model was already on the decline Of course, Apple’s products are definitely not perfect. On the contrary, other mobile phone brands’ recognition of Apple’s iPhone can almost be described as “regardless of good or bad”, making following Apple a one-sided thing. In fact, from a certain perspective, Apple’s closed system and ecosystem have caused bottlenecks in the development of software and hardware for various terminal products represented by the iPhone. The most frustrating thing is undoubtedly that from the iPhone 5 three years ago to the iPhone 6 this year, Apple's "sticking to" the small 1GB running memory has made the industry benchmark iPhone almost incapable of background running capabilities. Such precious space has also made developers of various apps feel particularly "every inch of land is worth a lot of money" when developing software for Apple. For Apple users, the suicide of background programs is even more common. With the iOS system as its core, Apple's ecosystem is also extremely self-centered. From the MFI standard to HomeKit and HealthKit, it is not easy for devices without the Apple logo to produce a chemical reaction with Apple's products. The most straightforward option is to buy the entire Apple family, including iPhone, iPad, Apple Watch, and even the possible iCar in the future. However, this will also close the door to other equally good or even better products for Apple, especially in the increasingly popular smart wearable industry. Apple's Apple Watch is not good, but iPhone users don't seem to have more choices. With the arrival of LeTV, can it bring Apple down from its pedestal? Frankly speaking, the opportunity for Apple to be disrupted has always existed. The open nature of the Android system and the closed nature of the iOS system have pointed out a development path for mobile phone brands other than Apple that is not the same or similar to Apple's. LeTV is an ecological Internet company with a subversive label. In the field of online video, it changed the bad habits of long-term piracy and the proliferation of low-quality UGC on domestic video websites with the concept of genuine, long videos and paid, allowing users to enjoy genuine and high-quality video content; in the field of smart TVs, LeTV launched super TVs with Internet thinking and ecological models, which changed the traditional industry malpractice of attracting attention with hardware and price, and changed the standards for users to choose TVs, the channels for purchasing TVs and the habits of using TVs. Hardware, performance, operating system and user experience have become the industry criteria for measuring TVs. LeTV has once again demonstrated its open and free attitude, with three factors serving as strong support for this development direction. First, LeEco phones are based on Android, which gives developers more room to display their talents in terms of system environment and software development. They no longer have to cautiously ask, "Is this innovation okay?" Secondly, starting with Super TV, LeTV has brought its fan base into the R&D and marketing process of Super TV through the CP2C full-process direct-to-user model. However, in the development of mobile phone products that are more closely related to users, user opinions will become more important. The difference between Apple and LeTV is whether Apple can be user-centric and use users as the basis for R&D, and whether users can adapt to mobile phones or mobile phones can adapt to users. Third, LeEco's ecosystem also has its own particularity and non-replicability. LeEco provides users with sufficiently high-quality content in the ecosystem. Other hardware only needs to be connected to this ecosystem to provide users with high-quality services. The ecosystem can achieve the interconnection of terminal hardware, form a chain, and build an intelligent ecosystem. When mobile phone products appear, LeEco phones will play a key role including controllers, giving LeEco's ecosystem further confidence. Subversion is the most common and important word in LeTV's development so far. On LeTV mobile phones, openness has become the basis of LeTV's subversion, and users have contributed to LeTV's determination to subvert. Even facing Apple, LeTV still has a chance. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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