Baidu, Alibaba and Tencent compete for large-screen terminals, Konka becomes a hot commodity in 2015

Baidu, Alibaba, and Tencent (BAT) do group buying, which makes food cheaper; BAT do taxi-hailing, which makes rides cheaper. BAT invests in online education, which makes it popular. However, Baidu iQiyi and TCL launched iQiyi TV, Alibaba invested in Youku to make TVs, and recently Tencent also cooperated with Konka to launch Super TV. This series of actions seems to convey a message: Will BAT make TVs popular again?

BAT's "headline news" predictions fall into large-screen terminals

The speed of cross-border expansion of Baidu, Alibaba and Tencent far exceeds our imagination. The consistent pace of the three giants has made many industries taste the sweetness of "making headlines", and seizing the entrance has become an important proposition of "Internet +". Recently, BAT has attempted to control the entrance to TV screens by establishing industrial alliances, which is also a territory that has not yet been completely occupied by Internet giants.

The development of intelligence has revitalized countless devices. As the entertainment center and an indispensable screen in the home, the large-screen TV carries an important information entry significance. In the process of Internet transformation, traditional TV manufacturers have discovered a "new world" through smart TVs. Internet manufacturers LeTV and Xiaomi have successfully entered the color TV industry and have really tasted the sweetness. This undoubtedly makes Baidu, Alibaba and Tencent have more expectations for this "big screen" and have successively cooperated with TV manufacturers to promote Internet TV.

Video portal becomes the key for BAT to enter the big screen market

The entry of BAT has highlighted the value of TV screen entrance. BAT intends to create an Internet TV with a truly ultimate experience, which requires a perfect integration of hardware, software and the Internet. Looking at BAT's core businesses, Baidu Search, Alibaba Shopping, and Tencent WeChat (QQ), it is obviously not enough to enter the large-screen market with existing advantages, because smart TV terminals are unique. First of all, they are large-screen viewing terminals, which is also the basic demand of users. If BAT wants to enter the large-screen terminal market, the first task is to find a core breakthrough point that can serve as the basic support for entering the large-screen terminal market.

The cross-border cooperation model using video content as a breakthrough has become a consensus among BAT.

Through the iQiyi video portal under the "Baidu system", Baidu has established strategic partnerships with Haier and TCL to jointly launch smart TVs, with iQiyi providing content and Haier and TCL providing hardware.

For Alibaba, the Ali TV launched with Haier has been neither hot nor cold. At this time, Youku, an "Ali system", is a good entry point. Youku has phenomenal self-made dramas such as "Never Expected", and the content is quite competitive for TV manufacturers. Last year, the concept of smart TV emerged, and Youku immediately cooperated with Konka and Xiaomi, but due to the content control of the State Administration of Radio, Film and Television, the cooperation between the two parties could not be promoted in depth. In 2015, smart TV has become a battleground, and there are reports that Youku's choice of Konka TV is still its old partner in the large-screen terminal.

The "Tencent system" is based on Tencent Video and integrates Tencent's rich products. Although Tencent Video has always been a follower, the in-depth cooperation between Tencent and Wanhe Tianyi also proves that Tencent's efforts in video are also in the plan. In addition, Tencent is enough to dominate the world with QQ, WeChat and games alone. In 2015, Tencent made frequent moves in large-screen terminals and established strategic partnerships with Hisense and Konka. It is understood that the cooperation between Tencent and Hisense is relatively elementary, just implanting Tencent games into Hisense TVs, while the cooperation with Konka is more in-depth and comprehensive, jointly launching the T60 Super TV.

Konka becomes a hot commodity for BAT to compete in the big screen market

Throughout the development of the Internet, the three giants rarely choose the same partner. This time, when entering the large-screen terminal market, Tencent and Alibaba both chose Konka. The situation of having to choose one of the two is intriguing.

For video portals, to seize the entrance to large-screen smart terminals and introduce their own advantages to large-screen terminals, they need a TV manufacturer with a huge number of existing users and strong hardware development capabilities. Last year, Konka was one of the partners in Youku's strategy to enter the large-screen market. Coincidentally, in early 2015, Tencent and Konka cooperated to launch Super TV, which not only embedded Tencent Video, but also introduced core content such as QQ IoT, QQ Music, Tencent Games and WeChat to Konka TV.

Following closely, Konka's Internet smart TV brand KKTV announced a strategic partnership with Alibaba YunOS. The two parties will establish a full-chain cooperation around product design and development, system application and promotion and sales, and jointly create a new smart TV product in the big data era. March has just passed, and it is understood that Youku will once again make efforts on large screens in April, and it is very likely to cooperate with its old partner Konka. Perhaps the launch of Super TV and KKTV has allowed Youku to see Konka's product capabilities. In this way, Youku, Tencent, and Alibaba all regard Konka as an important partner. Konka can be said to be a hot commodity that major Internet companies are vying for in the large-screen terminal market in 2015.

Through the cooperation between video websites and color TV companies, iQiyi TV, Youku TV and Tencent TV were born, with strong guarantees in video. At the same time, search, big data, social, game and other functions are all embedded in the big screen. Comparing LeTV's ecology and Xiaomi's marketing, which one is more attractive remains to be tested by the market.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.