The implementation of Internet+ from LeTV Super TV and Hainan Cable TV
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Under the call of Internet+, based on the common demand for Internet TV content services, the radio and television system, which has always been considered relatively closed, has gradually become "relaxed". From the recent active embrace of IPTV to the recent active cooperation with the emerging Internet TV brand LeTV TV, the radio and television system is taking practical actions to implement the Internet+ concept advocated by Premier Li Keqiang, and LeTV TV has therefore completed a beautiful demonstration action, which is a typical example of cooperation between Internet TV companies and radio and television. Last year, LeTV Super TV was once rumored to be seeking cooperation with Chongqing Cable to increase the terminal user coverage of Internet TV products. Recently, a strategic cooperation with Hainan Cable was reached. The two parties jointly created the "Cable Le Hi+" product based on Hainan Cable and LeTV TV by bundling advantageous resources, so that users can truly enjoy high-quality Internet large-screen life and LeTV Super TV products. The role transformation of cable TV companies in the Internet era Before the arrival of the three-network integration process, even before the "Internet +" slogan mentioned many times by Premier Li Keqiang was born, cable TV companies have always been a single radio and television cable network operator. Such a role positioning has long been unable to adapt to the social responsibilities it bears, and the gradual degradation of market competitive advantages has also led to the economic benefits of its industry becoming increasingly embarrassing. However, when the Internet era has fully arrived and the requirements of the national three-network integration policy have been continuously deepened, the industrial trend of transforming cable TV into a multimedia entertainment platform has continued to emerge. At the same time, due to the lack of development, management and operation capabilities of cable TV operators in video transmission services, broadband access, data transmission, and entertainment services, cable network operators may cooperate with network content service providers to achieve fundamental changes in the pattern of China's cable network operation industry. In the strategic cooperation between Hainan Cable and LeTV Super TV, the two parties have created the "Cable Le Hi+" service platform through a strong combination, and provide users with more preferential and more cost-effective Internet TV purchase packages with an Internet TV service package including LeTV Super TV (3 years of LeTV service fees) + cable TV viewing fees (3 years) + 8M broadband fees (3 years) + time-shifted playback service fees (1 year) + Cable Cat. It can be seen that the structural lack of resources in China's cable TV industry has determined that the cooperative operation model may bring more flexible business operation methods and broader business expansion space to China's cable TV companies, and network content service providers that already have the support of Internet TV licensees have become the first choice among cooperation objects. In the future, as LeTV TV continues to deepen and advance its cooperation with broadcasting and television enterprises represented by Hainan Cable, it will surely form a demonstration and replicability with broad significance across the country. LeTV TV provides more possibilities for Internet large-screen life . On the evolutionary path of deep integration of cable TV networks, LeTV TV under the vertical integration of LeTV ecosystem based on "platform + content + terminal + application" obviously has more pioneering advantages than other peers. The first is content resources; in the control of Internet TV content services, LeTV not only has a large amount of film and television content resources, but also has its copyright resources. This also determines that in addition to the support of existing Internet TV licensees, LeTV TV will not face any uncontrollable external factors in the promotion of Internet TV content services. The second is terminal products; as we all know, LeTV Super TV has been closely related to LeTV content services since its birth, and on the basis of LeTV service fees, LeTV Super TV's marketing slogan has always been "twice the performance, half the price". In this strategic cooperation between LeTV TV and cable TV companies, LeTV wants to market not only its Internet TV content services, but also the sales and promotion of LeTV Super TV. In particular, Beijing Zhiyi Information Technology Company, which is invested by LeTV, has customized and developed a hotel digital TV value-added application and service solution with Super TV as the terminal carrier based on powerful data resources. In the cooperation with cable TV companies, this solution is directly applied to the operation of local hotels, which not only comprehensively improves the service quality of the hotel, but also uses the hotel's mobile guests as the carrier to carry out infinite word-of-mouth marketing for Super TV. Talking about the strategic cooperation with Hainan Cable, Zhang Zhiwei, vice president of sales of LePar of LeTV Holdings, said, "As the first proof of the success of LeTV ecology on the large-screen Internet, LeTV Super TV needs more subversive terminal product sales to have an impact on the TV industry; this is the first time that LeTV has reached in-depth cooperation with excellent enterprises in the radio and television system, which has a wide range of demonstration and replicability in the country. And this will eventually achieve the corporate vision of allowing more users to experience LeTV's ultimate products and services." In fact, LeTV held three press conferences in Beijing, Ningbo and Haikou today. Among them, LeTV Sports announced an 800 million yuan Series A financing in Beijing; the LeTV LePar Partner Conference Zhejiang Summit; and the strategic cooperation press conference between LeTV TV and Hainan Cable; in terms of content, these three press conferences were respectively for capital cooperation, business cooperation, and industry cooperation. Although on the surface they do not seem to be closely related, in essence they are all LeTV Ecosystem Partner Conferences, and the perfect implementation of the chemical reaction under the LeTV ecosystem. Of course, in the final analysis it is still the benefit of users!As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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