Cloud platform promotes the breakthrough of smart home industry
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In the past two years, with the development of various intelligent hardware terminal products, the smart home industry, which used to be only a concept, has begun to emerge and is on the eve of an explosion. As the next hot spot in the Internet industry, both international technology giants and domestic small and medium-sized enterprises have shown great interest in exploring the smart home industry. After Apple released its smart home platform HomeKit, Google also developed Android@Home with the acquired Nest as the center to promote various IoT applications. Earlier this year, social giant Facebook announced that it would launch a new software development kit Parse and positioned it as an IoT data sharing platform. It can be predicted that the number of connected devices in people's lives will explode in the future, and the entry of technology giants is also in the hope that their companies can guide the flow of data and then promote and expand the scope of software services. Looking at the domestic market, at the end of last year, Lei Jun announced that Kingsoft's strategic focus for the next three years will be its Kingsoft Cloud, and promised to invest $1 billion in cloud business in three to five years; based on the existing core competitive advantages such as security, big data, and cloud services, 360 launched a smart home strategy; and through the sales platform, JD.com built a smart home appliance platform to provide smart home solutions for small and medium-sized enterprises in the form of an incubator. In this regard, Wang Yulin, president of Kingsoft Cloud, said that 2014 was the fastest year for cloud services, and the needs of mobile Internet and enterprises led to the rapid development of cloud technology. In fact, whether it is the importance of cloud services for the access of smart hardware products or the important role of cloud services based on Internet business, giant companies have not missed the industrial layout of cloud services. The introduction and establishment of the cloud not only makes the existing smart hardware products easier to manage and operate, but also makes it easier to implement, promote and sell smart hardware products. At present, the number of smart home products that can access cloud services is not large, mainly various intelligent home appliances. The cloud setting can provide remote control, data analysis and other services for these increasingly intelligent traditional home appliances; and for some small and medium-sized hardware companies that generally do not have strong capital support, media promotion, market cultivation, precise channels, O2O supporting landing, etc. are important reasons for introducing third-party cloud service platforms. In this regard, Lei Qiaoping, CEO of Yunzhiyi, said that the cloud service platforms of Internet giants headed by BAT may be able to provide small and medium-sized enterprises with the most basic massive user groups and strong channel resources, but due to the "generality" of the services, the personalized access service methods and other value-added service content required by small and medium-sized enterprises and entrepreneurial teams cannot be realized. This is also the reason why third-party cloud service platforms are also attractive to the industry. Take Yunzhiyi as an example. At present, its cloud service platform has connected at least 7.5 million smart hardware devices, including large enterprise projects such as Haier U+. Through the paid service model, Yunzhiyi also distinguishes the corresponding service content. For traditional well-known hardware manufacturers, after they transform or newly enter the field of smart hardware, when their products are connected to the cloud platform, they hope to get richer and safer cloud service content in the form of payment; while for smaller makers, the free form is more attractive. Therefore, professional, independent, third-party smart hardware cloud service platforms may become another potential market after smart hardware products. It can be foreseen that in the future, with the enrichment and development of smart home product forms, smart home connection cloud solutions will also become a new development trend. How to make home products truly intelligent and popular, the intervention of third-party cloud platform service providers may bring new industry opportunities.As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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