iPhone 6C leak is not a failure, it is good for Apple

On May 31, Forbes Online published an article signed by Ewan Spence, in which Ewan said that there are always some leaks before the launch of Apple 's iPhone, but these leaks are not a failure, but will help Apple attract users. For example, the hypothetical iPhone 6C has been leaked again. Although the related rumors are good and bad, they can help Apple attract more users. The following is the main content of the article.

When you mistakenly post images to your website, you are inevitably exposed to a lot of rumors, such as when Apple "accidentally" displayed iPhone 6C images on its apple.com domain website, so we can assume what kind of rumors and market reactions there will be about the iPhone 6C? And what role will this play in Apple and the company's iPhone 6C strategic plan?

Now, I can imagine the stories and news surrounding this phone, such as why would Apple release another "budget phone" at the bottom of its price range? Why would Apple release a phone with technology that is two years out of date? Why does it have such a low storage configuration (I think 16GB, since Apple won't be releasing a new iOS smartphone with 8GB in 2015)? Why doesn't Apple offer a truly "low-cost" phone, instead of still making a fuss about the iPhone 5S?

Once all these arguments are made, the iPhone 6C could be labeled "dumb," "weird," or even a "failure." Of course, these claims are wrong, as the iPhone 6C will quietly build on the success of the iPhone 5C, attract more consumers to Apple's services, and become one of the best-selling mid-range phones on the market. In fact, Android phone makers have always struggled in the mid-range market.

There's no denying that the iPhone 6C will certainly help Apple. The iPhone 6C will likely be a plastic-covered version of the iPhone 5S. The biggest benefit to Apple CEO Tim Cook and his team is the inclusion of TouchID on a low-cost device, which will not only make the phone's touch features more user-friendly (unlocking the phone and authenticating iTunes purchases, for example), but will also allow Apple's next "big thing" in Apple Pay to flourish across more of its product portfolio.

It is important to point out that the iPhone 6C (and the current lower-end iPhone 5C) are not extremely cheap smartphones. In fact, the iPhone 5C still costs £319 in the UK market. Due to subsidies provided by some operators, the iPhone 5C may be sold at a "zero cost" price, but consumers will need to pay a certain monthly usage fee. On the UK "High Street", the iPhone 5C (and iPhone 6C) will also be seen as a "free" smartphone.

The marketing message that the network can convey by selling a "free" iPhone is huge. The iPhone 5C has been out for a while, so if there is an update to this product, or an upgrade to the "6" model, it will benefit the marketing network and Apple to promote the iPhone 6C as a "new phone", even if the iPhone 5S with a low-priced shell still has a strong market impact.

The iPhone 6C is about to go on sale. The iPhone is a desirable brand in general. While there has been a lot of interest in the iPhone 6 and iPhone 6 Plus (rumour has it that the iPhone 6S and 6S Plus will be released in September this year), the "C" model iPhone is still selling well and will also make a splash. The iPhone 6C is not a cheap phone that you can buy for just £50-100, but it is a phone that you can become an iPhone owner with a small investment. For those who just want an iPhone at a low price, the "C" model iPhone is a good phone.

That consumer will get a cheaper iPhone that's probably two generations behind the current flagship iPhone. Of course, the number of consumers who buy the iPhone 6C may not be huge, because those who need the ultimate in smartphone power probably already have an iPhone 6 or 6 Plus, or a similar-level Android phone.

When consumers get a "free" iPhone, Apple will gain a larger user base with its current technology and further expand into new market areas. Operators will also have the opportunity to provide users with a "free version" of the iPhone. Why not?

The iPhone 6C will be the iPhone that everyone else can own, but for some users, the iPhone 6C may not be sexy enough; for developers, the iPhone 6C may not be powerful enough; and for media news collectors, the iPhone 6C may not have enough storage space. In short, for many users, the iPhone 6C may be enough to be labeled a "failure."

But the iPhone 6C will continue to open up the Apple ecosystem to a large number of people. For example, the iPhone 6C will embed Apple Pay and the TouchID security system into more phones around the world, and it will also make the phone more affordable for those who are looking to get an iPhone at a lower cost. Just as the iPhone 5C didn't quite get the credit for opening new markets and supporting the Apple ecosystem, the iPhone 6C will continue to clear some hurdles in the mid-range market. It's hard to have a spectacular scene in the mid-range phone market, so there's a sense that the iPhone 6C will not be able to achieve glory, but for Apple, if it can break into the mid-range phone market, the company has the opportunity to attract millions of users and let them join the Apple world. In fact, this is of course a satisfactory success for Apple, and it all came quietly.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.