Zhou Hongyi: 360 smartphones are bound to win this year and rank among the top three in sales during the 618 shopping festival

"No matter how the Internet model changes, users are supreme and experience is king. These will always be the basic rules of the Internet." This is a sentence that Zhou Hongyi often shares with people around him.

While other mobile phone brands are fighting unsustainable price wars or other business models, Zhou Hongyi and his 360 mobile phone have already established a niche in the past year with fans as the foundation. Today, Zhou Hongyi shared the harvest of the year with more than a thousand fans present. He confidently announced that 360 mobile phones are expected to hit the top three in sales of Internet products during the 618 shopping festival.

Putting users first to create the fan 2.0 era

The fundamental reason why 360 Mobile dared to rush into the bloody battle of 618 is the construction of the fan group. Through outdoor fan activities and online live interaction, 360 Mobile has attracted the attention of more than 30 million fans in just one year. The spectacular scene of thousands of fans from all over the country gathering at the Shenzhen venue at the new product launch conference on June 13 proved the success of 360 Mobile's fan strategy to some extent.

This four-month-long fan discount activity is not only a measure to benefit fans, but also a powerful punch to attract popularity for 360 mobile phones. It targets the four major time periods of e-commerce carnival in June, graduation and phone replacement in July, travel and roaming in August, and freshmen entering school in September. It is fully aimed at the younger generation. It can be said that the goal is very clear and it is in line with the positioning of 360 mobile phone N and F series.

With a user-first fan-building concept, coupled with profit-sharing activities, we may witness the rapid expansion of 360 mobile phones in the coming period of time.

The company's first independent brand upgrade

360 Mobile's new brand SLOGAN is the first step in 360 Mobile's efforts to strip away 360 Group's genes.

Before launching the new brand of 360 Mobile: SLOGAN, 360 Mobile told everyone with a slightly proud and somewhat shy attitude: 360 Mobile has finally become an independent company. Zhou Hongyi said that 360 Mobile is now an independently developed company, and it is doing very well. In the future, if it cooperates again, it will also look for a company with more outstanding strength. His words seem to indicate the relationship between 360 Mobile and 360 Group.

Although the launch of the new brand slogan indicates that 360 Mobile will gradually de-group its products, its main theme of "Safety and Fearlessness" still seems to be clinging to the group.

The main feature of the new 360 mobile phone brand SLOGAN is security. Faced with increasingly severe and frequent Internet security issues, mobile phone security has gradually become a rigid demand of consumers. With the accumulation of ten years of security technology, 360 mobile phones choose to enter the differentiated market from the perspective of security, which is 360 mobile phones' exploration of their own positioning in the past year.

To make up for the product regret, N4 and F4 full network version are released

The full network versions of 360 Mobile F4 and 360 Mobile N4 also made their debut.

According to statistics, after the release of 360 Mobile F4 and 360 Mobile N4, the strongest response from users was that there was no full network version available. After two months, 360 Mobile finally filled this gap.

360 F4 is the first product after the unification of the 360 ​​mobile phone brand. Its appearance design focuses on craftsmanship and styling. Many users affectionately call it "Little Apple of Android".

The 360 ​​N4, which was launched in May, has set a new benchmark for the hardware specifications of mobile phones under RMB 1,000 with its 10 cores and 4GB of memory. The 360 ​​N4 is known for its smooth operation and has won the favor of many young people.

It is reported that 360 Mobile has designated 2016 as the first year of the 360 ​​Mobile brand, and the full network versions of 360 Mobile F4 and N4 are important tools for building the 360 ​​Mobile brand.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.