" Apple, Apple! Team, Team! " - Nearly 500 employees repeated these two words in unison. This was the scene at the Wangfujing Apple Retail Store yesterday morning. When I heard from a former colleague that he recalled the grand Apple Global Employee Conference a few hours ago, it was as if I was there, reactivating the moment when I joined Apple two years ago.

“The funny thing is, Tim Cook and Angela Ahrendts were standing right next to me,” he told me.

Before Tim Cook accepted an interview with Chinese media on October 23, he and several Apple executives arrived at the Apple official retail store in Wangfujing at 8 am. Let me tell you about the two-hour "secret" activity that followed.

As in previous years, Apple will hold an Internal Meeting at the end of each year in one of its Apple Stores in one country. At that time, Apple's intranet will broadcast the meeting live, and the Apple retail store hosting the event will also hang a long black cloth in the store to completely cover the transparent glass.

At this grand "Apple China Party", Cook talked about several things. To be honest, if you read this article, you will find that it is much more solid and compact than those so-called "xxxx exclusive interview with Cook".

Apple Pay

The main purpose of Cook's visit to China is to promote payment, but he told nearly 500 employees on the scene: "Apple Pay needs to cooperate with banks, governments and other institutions. It is difficult, but we have to do it." It is worth mentioning that some media revealed that Cook will meet with Jack Ma next Monday, which is related to payment.

Apple Watch

Cook described the Apple Watch as "so comfortable that you don't want to take it off". He also mentioned that the Apple Watch will be launched in China next year. Cook's answer to why it will be available for sale half a year after the release is "for developers".

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IBM

"Let's talk about our cooperation with IBM" - this is a question an employee asked Cook. His answer was concise but not simple: "On iPad, we have applications and experiences that are trusted by users in education and life, but in the commercial market, users do not have high demands for hardware, and software is the core of their use. In order to make work more efficient, Apple hopes to achieve breakthroughs in the commercial field through cooperation with IBM and more applications."

iTunes Store

This is still a question an on-site employee asked Cook, "How far is the iTunes Store from China?" Cook said that he comes to China almost every year, and there are great changes here, which brings him different and novel surprises every time, but Chinese users are not used to paying for music. It is not difficult for Apple to open up channels, but with the decline of iPod business and the current situation of the Chinese market's understanding of payment, the iTunes Store business is not suitable for development in China.

Indian Market

"More complicated than China" - Cook used this sentence to describe the Indian market. For Indian consumers, there is a huge gap between the rich and the poor, and most people prefer cheaper mobile phones. Apple hopes to replicate the experience accumulated in China in the Indian market.

Apple SIM Card

Cook only mentioned it briefly, but it is related to the future. Simply put, this is the business that Apple is doing. Da Feige gave an example. When a user buys an iPhone or an iPad that supports Internet access, it will have an Apple SIM card built in. In the iOS system after turning on the phone, you can select the operator you used before and log in to your personal account, and then you can use the phone normally. Bypassing the operator's SIM card, this really optimizes the user experience when activating the iPhone.

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In addition, every move of Tim Cook and Angela Ahrendts on the scene also confirmed to Apple employees what kind of company this is.

She was wearing a Burberry trench coat and high heels, about 1.8 meters tall, and more approachable than expected. This was the impression Angela Ahrendts left on the employees when she first came to China as the head of Apple Retail. When the employees shouted slogans, she and Cook high-fived the employees present one by one. Angela's approach was completely different from Cook's. She raised one hand and gently held your raised hand, and gently placed the other hand on your shoulder, while saying to you passionately and sincerely: "Thank You".

Cook high-fived an employee with a mohawk and said, "That's cool. I hope you still have that hairstyle when I see you next year."

I wonder if Cook is used to announcing "will be on sale today" at press conferences. At yesterday's Apple Global Employee Conference, Cook's words "We are pleased to announce that iPad Air 2 will be on sale in China today" allowed many pre-order users to get their favorite products one day in advance. Just one sentence made the product originally released on the 24th go on sale in China one day in advance. It's quite interesting to think about it.

Each of the three executives who have run Apple Retail since its opening has his own philosophy. Let Da Fei tell you the story behind it.

Let’s first look at Ron Johnson, the retail genius who successfully created the Apple Store and the first person in charge of establishing the Genius Bar concept. His idea is to maximize the profits of the retail business through excellent product experience, user experience and employee experience.

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Let's take a look at his successor, John Browett, who was "forced" to leave before he was even officially hired. A source revealed to Da Fei Ge that he has severe obsessive-compulsive disorder, and after joining the company, he first carried out "staff reorganization" inside the Apple Store. It is said that he would conduct a temporary spot check to see if there was dust on the highest point of the accessories wall of each retail store, and he also issued "official" regulations on the angle and proportion between the uniform and the badge of each Apple Store employee. John Browett also controls how to dress. What is even more unacceptable is that since he took office, the toilet paper used daily in Apple Stores in China has been replaced from imported from the United States to domestically produced, and he also issued a "ridiculous" plan to save electricity on refrigerators in the company to retail stores around the world. Later, he was "forced" to leave because he believed that saving money was the only way to maximize profits.

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Angela Ahrendts had just taken office not long ago, so there was no reference to her. But a former colleague repeated to Da Fei Ge many times: "She is really tall."

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Seeing that you have worked so hard to study for so long, Brother Dafei has some news to share with you about the newly opened Apple Store and Apple employee benefits.

By the end of this year and the beginning of next year, Apple will open three Apple Stores in Tianjin, two in Chongqing, and one each in Zhengzhou, Qingdao, Dalian, Shenyang and Hangzhou, rapidly expanding the scale of its official retail stores.

Finally, let me share some benefits for Apple employees. What is an international, high-level company? Please see below:

Get discounts on Apple products;

Overtime is not encouraged. If overtime is worked, it can be exchanged for 1.5 times the salary or annual leave;

2,000 yuan of fitness expenses per year are reimbursed with receipts, and 300 yuan of clothing expenses per month are included in the salary;

Stanford Health Consulting will be offered online starting next year;

Starting next year, we will reimburse you for tuition and work-related course expenses;

Starting next year, employees or their spouses will be able to enjoy the benefit of freezing their eggs;

Starting next year, if you get sick while traveling or travelling in the US, you can make appointments and receive treatment for free at designated hospitals.

Apple will donate an equal amount to social welfare organizations if employees donate to them.

And so on and so forth.

Imagine if Chen Guangbiao was an Apple employee and donated money, it would be a big problem. However, Apple's donation limit of the same amount is also quite high, 15 million US dollars.

I still remember the moment I put on that blue round-neck T-shirt in the summer of 2011.

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