Mango TV's president changed due to Hunan Radio and Television Group's listing

Zhang Ruobo, general manager of Happy Sunshine Interactive Entertainment Media Co., Ltd., the actual operating company of Mango TV, a new media platform under Hunan Radio and Television Group, is about to leave, and he will be succeeded by Ding Cheng, director of the editorial office of Hunan Satellite TV .

It is worth noting that this adjustment is a job swap. Zhang Ruobo will take over Ding Cheng's previous position as deputy director of Hunan Satellite TV Channel and director of the editorial office.

Zhang Ruobo, General Manager of Happy Sunshine Interactive Entertainment Media Co., Ltd.

Mango TV has no immediate comment.

Earlier this month, Nie Mei, deputy director of Hunan Radio and Television Station and chairman of Happy Sunshine, revealed that Mango TV has completed its Series A financing, raising more than 500 million yuan and the company's valuation has exceeded 7 billion yuan.

Nie Mei said that after the A round of financing, Mango TV will directly list on the New Third Board. This year, the contracted advertising amount of Mango TV has reached 800 million yuan, which means that it has completed the journey that other video websites take 5-8 years to complete in just one year.

In May 2006, Hunan Radio and Television Group appointed Hunan Satellite TV and Happy Sunshine Interactive Media Co., Ltd. to jointly operate Mango TV, with Zhang Ruobo as chairman and general manager. In 2007, he pioneered the exclusive hosting of Hunan Satellite TV's Happy Boys online competition area on the Golden Eagle Network platform, and conducted comprehensive interactions through Happy Boys. In 2008, he led the revision of the Golden Eagle Network, and successively opened up new formats such as Mango TV, Mango Games, and Internet TV, creating the "Mango Network Ecosystem" brand.

In July 2014, he served as the director, president and CEO of Happy Sunshine Interactive Entertainment Media Co., Ltd., and was fully responsible for the company's strategic planning, positioning and management.

The reason why there are such big personnel changes just after achieving certain results may be related to the completion of the establishment of "Hunan Radio and Television Group Co., Ltd.", the first of the ten major tasks of Hunan Radio and Television Station in 2015.

Interface News reporters exclusively learned that the listing ceremony of Hunan Radio and Television Group Co., Ltd. will be held on June 30, which means the beginning of Hunan Radio and Television Group's reintegration in the capital market.

With the listing of sub-brands such as Happy Shopping under Hunan Radio and Television, the group's market-oriented thinking has gradually become clear. Zhang Huali, director of Hunan Satellite TV, said in an interview with the media that it is necessary to use market leverage to create three to five large groups.

On December 27, 2000, Hunan Radio and Television Group was established as China's first provincial radio and television group. It was deregistered in April 2010, and Hunan Radio and Television Station was established in June of the same year to manage Hunan Television, Hunan Economic TV, Hunan People's Broadcasting Station, etc., and to hold controlling stakes in Hunan Radio and Television Media Co., Ltd. and Xiaoxiang Film Group Co., Ltd.

Zhang Ruobo's transfer to the editorial office has something to do with the role of Hunan Satellite TV's editorial office. The editorial office has never been limited to being a functional department that manages the TV publicity of the entire station. It plays a decisive role in selecting program directions, formulating future development plans, and planning investment activities. Previously, at the Hunan Satellite TV program investment conference in 2014, Ding Cheng gave a detailed explanation of future deployment. The program "Where Are We Going, Dad?" received 500 million yuan in title advertising fees at this event. He may be responsible for the formulation of a large plan for integrated operation with Hunan Daily after the unveiling. His long-term investment work experience and satellite TV program supervision also made Hunan Radio and Television believe that Ding Cheng is capable of doing the most core work of Mango TV's listing on the New Third Board.

On May 25, 2015, the Hunan Provincial Cultural System Reform Special Group reviewed and approved the integrated operation plan of Hunan Daily (Hunan Daily Newspaper Group Co., Ltd.) and Hunan Radio and Television Station (Hunan Radio and Television Group Co., Ltd.) in Changsha, and will adopt the "one party committee, two institutions, integrated operation" strategy.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.