Alipay gold red envelopes exposed: top-secret internal testing for four months

Alipay gold red envelopes exposed: top-secret internal testing for four months

As the year draws to a close, various red envelopes are pouring in, and the gameplay is constantly upgrading. After officially launching a new round of the Five Blessings Collection activity, Alipay will also launch more dazzling gold red envelopes.

In fact, WeChat has offered gold red envelopes before, and Alipay also held an activity to draw gold through payment last year, but they were all just small-scale events, and most people were lucky enough to get gold worth a few dollars.

[[219714]]

According to Sina Technology, this time Alipay's golden red envelope is absolutely heavyweight and has been designated as a top-secret project internally. The relevant team has been developing it behind closed doors for nearly four months.

From a leaked internal grayscale test rendering, we can see the words "Golden Year, Full of Blessings", and the style is a bit like the "Together, Have a Blessing Year" of the current five-blessing activity on the homepage of Alipay.

It is said that there are two or three ways to play Alipay's gold red envelopes, the details of which are unknown. It may be a combination of AR, one word worth a thousand gold, etc.

Alipay's gold red envelopes are expected to be launched during the Spring Festival, especially since this Five Blessings Collection event will end hastily on February 11 (the 26th day of the twelfth lunar month), which seems to be paving the way for subsequent big moves.

Interestingly, at a very small discussion meeting recently, Alipay employees intentionally or unintentionally revealed the plan to launch gold red envelopes during the Spring Festival.

Industry insiders believe that compared to cash, gold will not only appear more festive during the Spring Festival, but will also be more attractive to middle-aged and elderly users.

<<:  Android 7.0 ranks first in market share: Have you upgraded?

>>:  Unveiling the 12306 team: Fighting against ticket machines for a year

Recommend

Advertising strategies for the Internet automobile industry

There has always been a saying circulating in the...

Ocean Science Comics | Ocean Hunter - Shark

When it comes to creatures at the top of the food...

10 predictions for VR in 2016

[[159555]] The end of the year is the golden time...

Don’t throw away the mango pits after eating them, or they will turn into dogs.

I don’t want to play with people who don’t have a...

How to take advantage of the popularity? I have summarized 19 techniques!

Hot spots are the fulcrum for operators to pry th...

New ASO optimization trends you must know for APP promotion in 2017!

In the final analysis, ASO is essentially about sa...

How to use Zhihu to effectively attract traffic and promote products?

What kind of platform is Zhihu? To study traffic ...

Mini Program Advertising, What are Mini Program Banner Ads?

Q: What are mini program advertising and mini pro...