Details of ZUK phone revealed, is it going to be an Android version of iPhone?
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"If the ZUK phone and the next generation iPhone launch conferences are held on the same day, will you come? Why not call our launch conference the Android version of the iPhone launch conference?" Because the release date was set in September, at the ZUK mobile phone media communication meeting, Magic Factory's new CEO Chang Cheng joked with the media on site.Breaking with the principle of mobile phone manufacturers to keep their new phones secret, Magic Factory was quite generous and took the initiative to disclose information about the upcoming ZUK Z1. Chang Cheng, who is keen on social networks, even played a "question-and-answer" game with the media on site. "What is the configuration of ZUK Z1? Is ZUK really going to be the iPhone? Can ZUK finally break through?" With these three questions, we can help you find out. What does ZUK look like when it appears in New York's Times Square? During the nearly one-hour chat, Chang Cheng revealed many details about ZUK Z1 and gave a summary. ZUK Z1 is designed for heavy mobile phone users, with a battery capacity of 4000mAh-5000mAh. It will be the first mobile phone in China to support full network access when it is released, and support dual SIM dual standby and dual 4G. It is very likely to be equipped with Snapdragon 810 processor and pre-installed with Android 5.1.1 system. It uses the self-designed ZUI internally, which focuses on simplicity and beauty. The sales channel is mainly online. Chang Cheng focused on introducing the fingerprint recognition home button of ZUK Z1, which is named "U-Touch" and is set at the bottom of the front of the phone just like the iPhone. From the on-site display, this setting similar to the iPhone home button can realize functions such as fingerprint recognition, touch to return, and swipe left and right to switch applications. The official said that other functions are kept confidential for the time being. In addition, Lenovo Mobile Business Group President Chen Xudong also recently announced sample photos taken by the Z1. It is estimated that the Z1 will be equipped with at least a 13-megapixel camera. According to Chang Cheng, Z1 engineers often confuse the Z1 with the iPhone in daily use. We can even "willfully" guess that the Z1 may be very similar to the iPhone in appearance, with at least a 5.5-inch screen, and many of the openings and buttons on the top of the phone hidden. In the past two weeks, ZUK has been making its presence felt. Advertisements with the "ZUK smiley face" have appeared on Weibo, WeChat, Tieba, subways, and even New York's Times Square. Its popularity on social networks has skyrocketed, and it has even gained a large number of "die-hard fans." Chang Cheng said that they hope to achieve the best promotion at the lowest cost in order to establish a good brand tone first, and revealed that Lenovo CEO Yang Yuanqing has a positive attitude towards ZUK's current promotion. Everyone wants to make the iPhone, can ZUK break through? From the current situation, ZUK Z1 has a series of requirements for mobile phones by heavy users, such as fingerprint recognition, full network access, high configuration, and smooth interaction. "The mobile phone market is not a red ocean, it is extremely red. It is too difficult for new brands to break through." Industry insiders expressed their views on the current situation of the domestic mobile phone market. Although Chang Cheng was just joking about "making an Android version of iPhone" and expressed his intention to compete with Apple for users, the "U-Touch" that is a major selling point of ZUK Z1 inevitably reminds people of iPhone. After all, the only domestic mobile phone manufacturer that can put fingerprint recognition on the front of the phone is Meizu. In order to realize fingerprint recognition, Meizu added a Home button on the front of the phone, and this "creating something out of nothing" approach has caused controversy. However, the Android camp also has successful cases of front fingerprint recognition. Samsung's latest S6 and S6 edge use a Home button press-type fingerprint recognition solution similar to the iPhone, which greatly enhances the user experience compared to the previous sliding fingerprint recognition solution. I think that the ZUK Z1 from Magic Factory will not face the same criticism as Meizu and Samsung S5 for the fingerprint on the front. If the final product is well designed, it will be a big breakthrough. The domestic mobile phone market is in urgent need of some new technologies and designs to break the current silence. Another thing that cannot be ignored is that there are too many domestic mobile phone manufacturers who want to make Android versions of the iPhone. Except for Dakele, Subor, Bird and others who directly imitate the "appearance" of iPhone 6, Xiaomi and LeTV all regard the iPhone as an imaginary enemy and compete with it from time to time. Even in the mobile phone market, ZUK has to face competition from new brands such as Hammer and OnePlus. Chang Cheng once said: ZUK's entry into the mobile phone market at this time requires an extraordinary breakthrough in both product selling points and operating models. Indeed, in the mobile phone market, users will not buy into a product unless it demonstrates some real capabilities. However, judging from the existing information about ZUK Z1, it is at least an attractive "all-round" player. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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