eMarketer: Two-thirds of global executives say security is the biggest obstacle to the development of the Internet of Things

199IT original compilation

As the Internet of Things (IoT) continues to gain attention, challenges are also coming. According to a January 2016 survey, business executives said security is the most important reason hindering the development of the IoT.

A survey by James Brehm & Associates shows that two-thirds of business executives (64%) worldwide say security is the biggest obstacle to the development of the Internet of Things; interoperability is closely behind, with 51% of respondents responding.

Other barriers include cost, hardware integration, and business executives’ inability to justify ROI.

In addition, 60% of respondents said their companies are working on IoT projects to increase revenue and profits, and nearly a quarter of respondents said they hope to improve business processes.

Generally speaking, marketers use IoT to track and reach consumers. A July 2015 2nd Watch survey found that nearly 6 in 10 US IT and business executives said they had used IoT for online marketing.

However, it is too early for most people to do so, as two-thirds of users said that the Internet of Things is still in its infancy.

199IT.com Originally compiled from: eMarketer. Please do not reprint without authorization