The only thing standing between Alibaba Music and a world-class music organization is Gao Xiaosong?
|
News of a personnel change indicates that the online music industry may be ushering in a major industrial transformation. On the afternoon of July 15, Alibaba Group’s official Weibo account announced that Alibaba has established a music group, with music talent Gao Xiaosong as chairman of the group and Maitian Music founder Song Ke as CEO. After the group’s management team is formed, “Ali Music Group will focus on the music field, fully integrate all of Alibaba’s music businesses such as Xiami and Tiantian Dongting, and provide users with better products and services.” Obviously, the focus of this announcement is not on the fact that Alibaba has established a music group, but on the fact that both Gao Xiaosong and Song Ke are musicians of great significance in the Chinese music circle. The joining of these two people has once again made Alibaba Music the focus of the online music industry. In fact, Alibaba also has a dream of becoming a music star . At the beginning of 2012, Alibaba Group’s Strategic Investment Department basically finalized the acquisition of Xiami Music; in January 2013, in the organizational structure adjustment announcement released by Alibaba Group, the newly established “Music Division” announced the completion of Alibaba’s acquisition of Xiami Music. At that time, there was news that Xiami.com was actually a music community founded by four former Alibaba employees in 2006, and the establishment of the so-called music business group was to bring Xiami.com's people into the Alibaba cultural empire. After that, Alibaba completed the acquisition of Tiantian Dongting, which has more than 300 million user data. A professional music product and a mass user software, how to maximize the integration and utilization of the two music platforms has become a point of thought for Alibaba executives who have been hesitant to make a decision. Copyright disputes continue, and Ali Music has emerged . Like the video website industry, online music has also begun to shift from channels to copyright competition in the past two years. In July 2014, the old online music giant Kugou filed a lawsuit against Tiantian Dongting, a subsidiary of Ali Music, for infringement; until February 2015, the lawsuit had not been officially opened due to the delay of Tiantian Dongting. In fact, Alibaba was not unaware of this infringement, but both parties were well aware of it. Under the free model for users, piracy and infringement have become an important means to achieve rapid growth in product share. After the lawsuit, Alibaba finally decided to integrate Xiami Music and Tiantian Dongting and formed Ali Music. Combining the copyright resources of Xiami Music and Tiantian Dongting, Ali Music finally formed a "three-legged tripod" situation in the online music field with QQ Music and Kugou Music. Backed by a big mountain, Ali Music still needs to travel far. Although relying on the two major music platforms of Xiami Music and Tiantian Dongting, Alibaba spent a huge amount of money to obtain the exclusive copyrights of songs from many well-known record companies such as Rolling Stone Records, HIM Music, Believe Music, Media Asia, and BMG, compared with the song copyrights of Warner, EMI, Sony, and Rolling Stone Music owned by the other two music platforms, Ali Music still needs to accumulate a lot of copyrights. More importantly, when the entire online music market is gradually moving towards legalization, how can Ali Music achieve the growth of user share and the establishment of brand image? In this regard, an industry insider revealed that Ali Music may not only create a new music platform, but continue to focus on the differentiation route and implement a commercial operation model. It is conceivable that Ali Music may establish its own music ecosystem and maximize the marketing of Ali Music as a platform brand with e-commerce thinking. In addition, Alibaba may also use the big data generated by Alibaba Music on Taobao and Tmall platforms to further explore the potential commercial value of singers and artists. Appoint talented people to do professional things . Before this, Liu Chunning was in charge of the relevant business work of Alibaba Music. After Liu Chunning was arrested for suspected corruption and bribery this month, the relevant work of Alibaba Music Division will need a new leader to take over. Gao Xiaosong, who came from a musical background, has been "wandering" in the video program production industry in recent years, from Youku's self-produced program "Xiao Shuo" to iQiyi's self-produced variety show "Qi Pa Shuo". Since the announcement of the launch of the second season of "Qi Pa Shuo" in May this year, Gao Xiaosong has publicly stated that he will return to the world of music and join a new company. Now it seems that the so-called new company is Alibaba Music. After joining Ali Music, Gao Xiaosong posted on Weibo that "this will be the last stop of his career as a music manager. He thanks Ali for their trust and firmly believes that Ali Music Group will become a world-class music organization." Song Ke can be said to be a veritable record industry operator in the music circle. From founding Maitian Music to working for Warner Records, his experience as a judge on music talent shows over the years has also enabled him to accumulate rich creative ability in music commercialization. By joining Ali Music this time, Song Ke may take advantage of the power of Ali to reshape the music industry. Compared with the acquisition of Xiami Music and Tiantian Dongting, Ali Music's heavy launch of Gao Xiaosong and Song Ke, two executives, may be the beginning of its sound cultural empire.As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
>>: Facebook AI Director: Deep Learning Technology Trend Report
Recommend
Brain-computer interfaces become reality: the latest insights from 5 brain scientists
The brain is complex and mysterious, and studying...
After Webb, space will welcome these detection artifacts
For humans, 2021 is coming to an end. But for ast...
Rare! New discovery by Chinese observatory! Received photons from 2 billion years ago!
On the evening of October 9, 2022, Beijing time, ...
How to solve the user retention problem? These 3 dimensions can help you solve it
I heard that your APP has a large number of users...
How to write the copy for Children’s Day? Here are some ready-made…
There are indeed too many festivals recently. Lab...
3 tips for online marketing strategies you should know
Today is an era where marketing is king. No matte...
How to delete mobile phone memory? These three methods can be achieved, just choose according to your needs
[[389869]] Many friends find that their mobile ph...
What preparations should be made before launching an App or Web product?
This is a question that has been delayed for quit...
Analysis of Kuaishou information flow advertising and advertising optimization tips!
A complete analysis of the Kuaishou information f...
What is it like to fall in love with AI? Netizens: It's too addictive!
Recently, a blogger on a social platform posted a...
Dragonflies, the flying kings of nature, why can we no longer see them flying in the sky?
When I was a child, there was one activity that w...
22 truths about private domain traffic
The term private domain traffic has been popular ...
Holingol SEO Training: What is the Qingfeng Algorithm? What impact does the Qingfeng algorithm have on SEO?
The ranking of a website is affected not only by ...
Apollo's driverless bus will go into mass production next month. Can Baidu's Apollo do the same?
On May 24, Robin Li announced that Apollo, the dr...
The original project of Douyin and Xiaohongshu, even novices can operate it, easy to get started "Video Course"
Publish works through Xiaohongshu and direct traf...