Tesla poached top Microsoft designers to improve HUD head-up display

Now, they hope to create more innovative car designs with the support of former Microsoft designer Andrew Kim. Andrew Kim confirmed on his personal LinkedIn that he has left his position as a senior designer at Microsoft and was hired by Tesla as a design director.

Andrew Kim is a Korean who graduated from the Art Center College of Design in Pasadena in 2013. He is already well-known in the industry and owns a design blog Minimally Minimal (which has stopped updating).

After releasing the concept design The Next Microsoft, Andrew Kim joined Microsoft and was reused. Kim revealed in his personal blog that Xbox One S was his first major project after joining Microsoft. Xbox One S is perhaps the most beautiful Xbox so far. It is not only 40% smaller than the old Xbox One, but also has the original large external power module compressed into the body.

Following the Xbox One S's rave reviews, Kim moved to the HoloLens department, where he has worked ever since.

Although Andrew Kim did not disclose on LinkedIn what design direction he will be responsible for at Tesla, it is speculated that the work experience Andrew Kim gained on HoloLens will give him the opportunity to assist Tesla engineers in continuously improving the in-vehicle HUD head-up display, making it a standard feature of future Tesla cars, replacing the traditional independent dashboard.

HUD is considered as a technology that can replace the dashboard. By projecting navigation, vehicle status and other information directly onto the windshield, HUD allows the driver to know driving information without leaving the road ahead. Although Tesla has not yet officially released the design of the final mass-produced Model 3, the missing dashboard in the early version is enough for us to infer that Tesla may be the first to put HUD technology in an important position in the Model 3, and Andrew Kim, who has accumulated a lot of mature experience in the Microsoft HoloLens project, will help Tesla realize this ambition.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.