Xiaomi TV 2S released, competitors are very annoyed: they do what we do

Among Internet companies, Xiaomi loves to make fun of its competitors the most, and the nerves of those competitors who are mentioned frequently are always tense.

On July 16, Xiaomi officially released the 48-inch 4K smart TV Xiaomi TV 2S. As early as a week ago, many TV manufacturers had already predicted what the new product Xiaomi would release this time, and in this "not-so-new" industry, manufacturers were keeping a close eye on each other.

"It's very annoying. Xiaomi does whatever we do." An insider of a TV manufacturer complained.

Xiaomi TV is competing with foreign brands this time

Nowadays, when domestic TV manufacturers release new products, they like to compare them with those of international giants, just like "If a mobile phone is not compared with the iPhone at a launch conference, it is not worth calling it a flagship phone." In the domestic TV field, Samsung, Sony, and Sharp have become the industry's "benchmarks". Xiaomi is no exception. At the launch conference of Xiaomi TV 2S, Lei Jun also said that Sony did a good job and should be compared with it.

The 48-inch Xiaomi TV 2S, priced at 2,999 yuan, is 9.9mm thick and uses a two-color anodized all-aluminum alloy frame. The back cover of the TV is also made of metal. The TV is equipped with a new "pocket" plug jointly developed by Xiaomi and supplier Volex.

In terms of hardware, Xiaomi 2S uses an original Samsung panel with a resolution of 4K (3840×2160), a response speed of 8 milliseconds, a static contrast ratio of 4000:1, supports lossless transmission of YUV signals and 4K point-to-point lossless display, and uses MACE-Pro4 UC+ and KSF Phosphor LED high color saturation technology for the image quality engine. The processor uses MStar 6A928, Cortex-A17 quad-core, and a main frequency of 1.4GHz; the integrated GPU uses ARM's Mali-760 MP4, 4+2 cores, and a frequency of 552MHz. It is also equipped with 2GB DDR3 memory and 8GB eMMC storage.

At the press conference, Lei Jun said that Xiaomi TV is slightly better than Sony, Samsung and Sharp in terms of appearance, craftsmanship, picture quality, sound, performance and content. From the experience after the press conference, Xiaomi TV is indeed slightly better than the same-sized TVs of these three brands in terms of intuitive display performance.

Xiaomi TV 2S is a good product at the price of 2999. The only complaint is the size of the TV. After the release of the 40-inch Xiaomi TV 2, Xiaomi seems to have caught the taste of its target users. The small size, high performance and low price are exactly what young people need.

But for other users with living rooms, 48 ​​inches is indeed a bit small, but the on-site staff revealed that "other sizes will be launched in the future."

Xiaomi challenges Sony in TV gaming consoles

After talking about the hardware, let's talk about the headaches of competitors. After the "Sea of ​​​​Inclusion" press conference, the content construction of Xiaomi TV has become its capital worth showing off. If you have been using Xiaomi's TV products, it is easy to find that in addition to video content, the number of games, education, parent-child and other applications on Xiaomi TV has also gradually increased in the past six months, especially game content.

Although, we were not able to see Lei Jun demonstrate the TV game "Impulsion" with Xiaomi TV 2S at the press conference as we had hoped, Lei Jun still mentioned that as the performance of TVs becomes higher and higher, users can not only use it to watch movies, but games are also a standard to test the overall performance of TVs.

So in Xiaomi's official article, you can see the following description: "For display, it uses the world's top TV graphics processor GPU Mali-760 MP4, which has 4+2 multi-processing cores and a core frequency of 552MHz. It can process 1.1 billion triangles and 2.2 billion pixels per second. The GPU performance perfectly exceeds that of the SONY PS3 game console, and the performance is unprecedentedly powerful. It is perfectly matched with the most powerful 2GB DDR3 three-channel large-capacity RAM and 8GB eMMC massive high-speed ROM to ensure stable and smooth operation, even running large applications and games. Perfect smoothness."

In addition to challenging Sony in the field of television, Sony's game consoles have also become Xiaomi's object of competition. The description of "GPU performance perfectly exceeds SONY PS3 game console" shows Xiaomi TV's pursuit of gaming performance.

After the press conference, a TV game CP said, "Hardware performance is getting stronger and stronger, while prices are getting lower and lower. MStar 6A928 runs our games at 1080p with anti-aliasing, very smoothly. To play casual TV games, you really don't need to buy a game console."

This also reflects one of the reasons why the sales of domestic game consoles are bleak. In China, most TV users are not hard box players. As TV performance gradually upgrades, TVs can meet the gaming needs of most users. Those casual and high-quality games that can be directly run on TVs have also become the target of TV manufacturers.

Currently, the content resources in the TV game market are not abundant, and TV manufacturers all want to grab the latest, most exclusive, and most fun games. The current situation of "too many wolves and too little meat" is also a very headache for competitors.

Of course, for "young people's first TV" (which one is the first one?), within the affordable price range, young people's demands for TV are becoming more and more abundant and diverse. Only when friendly companies are anxious, the smart TV market can become more worth looking forward to.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.