Voicebot.ai: 2018 Voice Assistant User Usage Report

Voicebot.ai released the "Voice Assistant User Usage Report".

Smart speakers are rapidly gaining popularity. Within four years, nearly a quarter of American adults already own a smart speaker, and that number is set to grow. Smart speaker penetration in the U.S. will reach 30% by the end of this year. Smart speakers have driven voice usage, but they are not the only tool. American consumers use voice assistants on their smartphones far more than smart speakers. Cars, watches, headphones, TVs, home appliances, and other devices all have voice interaction capabilities.

The growth of voice assistants has attracted more attention. Voicebot.ai defines voice as a distinct class of programs from the visual interfaces on smartphones, smartwatches and TVs.

From the perspective of devices, although the number of smart speaker users is not as high as that of smartphones, the penetration rate of voice assistants is higher. 93.3% of smart speaker users use voice assistants, and 65.8% of smartphone users use voice assistants. More than half of drivers use voice assistants. The penetration rate of voice assistants on other devices does not exceed half.

The modern era of voice assistants began with Apple's Siri. The iPhone 4s advertisement in 2011 introduced a voice assistant. At first, Siri also faced challenges because its performance did not match the advertisements and the system was slow to respond to various consumer needs. Eventually, Siri stabilized and people began to use it. Currently, 375 million users use Siri every month.

Amazon Alexa debuted the Echo smart speaker in 2014, which is not for personal use but for home use, and it has surpassed Siri in popularity. Google entered the voice market in 2016. In the United States, Google quickly surpassed Siri and is catching up with Alexa. Despite this, Siri still maintains the lead, at least for now.

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