IBM: State of Salesforce report

IBM has released a new report, "The State of Salesforce." A new era of reinventing business is upon us. Organizations are facing an unprecedented combination of technological, social and regulatory forces. Artificial intelligence, automation, IoT, blockchain and 5G are becoming ubiquitous, and their combined impact will reshape business architecture standards. The "outside-in" digital transformation of the past decade is giving way to the "inside-out" potential of data developed with these exponential technologies. IBM analyzes the specific actions companies need to take to remain competitive and drive growth, and provides a roadmap for success as companies go through the Fourth Industrial Revolution.

The current state of Salesforce

Across the globe, Salesforce customers are focused on data integration, employee experience, and scaling AI.

1 Customer 360º

The cloud journey focuses on an open hybrid environment where data must be well integrated and used. Customers are embracing Salesforce’s Customer 360 and MuleSoft to create unified customer profiles. 9/10 Salesforce customers rank integrating data sources as their top priority.

2. AI deployment is expanding

Enterprises are reimagining key workflows, moving from piloting AI to scaling AI. To augment human decision-making, investments in AI need to include investments in employee training and skills. 83% of AI pilots will be running in the next 18 months.

3. Sellers want more mobility

The arrival of fifth-generation (5G) mobile networks brings new standards for fast, secure, and reliable mobile capabilities. Salesforce's strategic partnership with Apple means that businesses should prioritize giving sellers access to real-time customer data. 73% of sellers come from PCs, and 8% use mobile devices.

4. 24/7 Salesforce management goes mainstream

Salesforce has become a mission-critical application. To help Salesforce remain relevant to the business at any given moment and respond to constant change, customers are looking for consulting partners. 67% of customers using consulting partners for 24/7 Salesforce management achieved their target ROI.

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