What is left after Haier launched the transparent factory "naked chat"?
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According to the news, on August 11, Haier held an online press conference and announced that it would open its production line screen to the world. This means that every corner of the world can monitor every link of Haier's interconnected factory production process in real time. According to available information, the launch of Haier's transparent factory is the first time that the manufacturing industry has taken off the strict "confidentiality" coat and presented the production and assembly process to consumers without reservation. So, as one of Haier's means of embracing Internet+, can "naked chat" bring other value besides fresh visual impact? According to the information provided by relevant Haier officials, this new model will at least bring the following three aspects of impact. Improvement of Haier's brand value and production efficiency Previously, Haier's interconnected factory has achieved interconnection for purchasing users, but for non-Haier users, it is impossible to connect and interact with Haier's interconnected factory. The "Transparent Factory" project will eliminate this difference to a certain extent. In addition to reflecting Haier's high self-confidence, the move to open the confidentiality level line can also further win the trust of consumers through supervision. Therefore, it will also help to enhance Haier's brand value. In addition, according to Haier, the transparent factory is based on the interconnected factory. The interconnected factory greatly improves production efficiency and shortens product time to market through real-time interconnection of the entire process between the factory and stakeholders and users. Taking the interconnected factory of refrigerators in Shenyang as an example, through modular layout, the entire production cycle has been shortened by 50%, and the whole process of refrigerator production has become highly flexible; now this factory has a total of five platforms, which can customize more than 500 models, and the production efficiency is twice as high as before, which not only realizes personalized customization, but also greatly improves production efficiency. Rapid response to personalized needs of consumers Haier's interconnected factory can help consumers monitor the production process on the one hand, and on the other hand, it can put forward their own personalized needs through the customization mode. Haier's interconnected factory system, which aims at real-time interconnection between machines, production lines, products and users, will respond to user-submitted needs more quickly and accurately, thereby realizing large-scale customization. Therefore, while enhancing consumer participation, the transparent factory can grasp user needs more accurately. If the actual effect is consistent with Haier's description, this will be a major improvement in the user experience of the home appliance industry. Intelligent transformation of China's manufacturing industry Today, Internet+ and Made in China 2025 have become national strategies. As a benchmark enterprise in the home appliance industry, the opening of Haier's transparent factory may provide a new model for reference for the intelligent upgrade of the entire Chinese manufacturing industry. In addition, the dual benefits of enterprises and consumers will also drive the intelligent manufacturing upgrade of the entire industry and lead the home appliance industry into the new Industry 4.0 era.Nevertheless, for ordinary consumers, except for the first curiosity-driven appearance, the visualization of the production line may not bring practical effects. After all, most people do not have a high level of understanding of the production and assembly process, and even if they visit the factory, it is difficult to really play a supervisory role. From this point of view, providing users with more personalized, more reliable and more efficient services is probably the key to the value of this model innovation. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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