TV games are in a farce, and the battle for users is imminent

Since its emergence, TV games have developed rapidly, but the benefits have not been obvious. There are many game halls, but the number of users is not wide; there are a large number of games, but few are high-quality. This has resulted in TV games having development prospects, but their influence is far less than that of mobile games and PC games.

Since Xiaoy Games released "My Name is MT2", this situation has obviously changed. This game not only attracted many players by relying on the IP, but also had quite active online users. Although the game was well received by players, there were still some discordant voices.

In the chat records of the game guild, it can be found that in addition to the normal communication between players, there are also a lot of false information promoting games such as "Flower Three Kingdoms".

Although this phenomenon of "distributing KFC coupons in McDonald's" is common in PC games and mobile games, it is the first time that it has appeared in TV games. In the face of this phenomenon, many CPs in the industry were interviewed. Among them, a senior industry insider believed that this is also a good phenomenon. After all, it can be seen frequently in mobile games, which shows that the activity of players has increased and more people are willing to pay attention to TV games.

Xiaoy Game CEO Jiang Jianwei also said that the recognition of games by players and the attention paid to TV games by more people are things that the TV game industry should be happy about.

The industry is still young and problems are beginning to emerge

In the eyes of many people, the occurrence of fake reviews in games is a signal that TV games are receiving special attention, but some people still see some big problems in it.

A senior executive of Huanzhong Games also expressed his personal opinion that promoting other games may be just the personal behavior of players, but it may also be that other manufacturers are maliciously piggybacking on the hype for their own products. Although this marketing method shows that there is a sense of competition in the industry, it may be a bit too much.

After all, there have been precedents in the mobile gaming circle where malicious reviews led to game removals. For example, "Magic Heaven Chronicles" represented by NetEase was once maliciously reviewed by competitors, causing the game to disappear from the App Store list.

Although there is no malicious slander in "My Name is MT2", the names of games such as "The Journey of Flower" and "Three Kingdoms in Flowers" have appeared one after another, just like handing out KFC coupons in McDonald's. Jiang Jianwei believes that such behavior not only affects the player experience, but also affects the development of the entire industry. Whether this is a personal behavior or a marketing method of the manufacturer, it is unknown.

We also interviewed Wocheng, the operator of "Three Kingdoms in Flowers", and its senior vice president Zhang Hui said that Wocheng would never use such marketing methods.

Faced with the profits brought by hit games, do game manufacturers want to replicate the mobile game cycle on TV games once again?

Judging from the issue of fake reviews, TV games have gained users' attention, but the industry is still young.

In the early days of the TV industry, when there were no hit games, no users, and even no paying users, many game manufacturers and hardware manufacturers began to choose to work together. However, when hit games appeared, there was a clear differentiation of interests, and the attitudes of various manufacturers also changed.

Are game manufacturers ready to face these long-hidden problems?

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.