Can Samsung Galaxy Tab S2 win the hearts of consumers in the face of the tablet industry's recession?

Today, the development of the global tablet computer market has entered a bottleneck period, and the era of rapid sales growth has come to an end.

According to data released by market research firm IDC, global tablet shipments are expected to reach approximately 234.5 million units in 2015, up 2.1% from 2014, marking the lowest growth rate in tablet shipments ever.

When it comes to new tablets, domestic consumers are becoming more rational. On August 24, Samsung Electronics announced that its new generation tablet flagship product Galaxy Tab S2 officially landed in China. Can this new flagship product, which focuses on lightness and thinness, win the hearts of domestic consumers?

Comply with the barrel theory to seize the "non-fragmented" time market

Unlike electronic products that focus on niche markets, flagship phones from international manufacturers generally cater to the "barrel theory" and pursue all-round performance balance. As Samsung's latest generation of flagship tablets, the Galaxy Tab S2 is no exception. Compared with the Galaxy Tab S, it has achieved comprehensive improvements in appearance and performance.

In terms of appearance, both the 9.7-inch and 8.0-inch Galaxy Tab S2 use all-metal frames and have an ultra-thin body of 5.6mm. The 8.0-inch WiFi version weighs 265g and the 9.7-inch WiFi version weighs 389g. They feel light and suitable for carrying around.

In terms of hardware configuration, the Galaxy Tab S2 is equipped with an octa-core Orion processor, 3GB of memory, and a built-in Android 5.0 smart operating system; in addition, the phone also has an 8-megapixel rear camera with a large aperture of F1.9, and the fingerprint recognition function has been changed from the sliding type of the first generation to the touch type.

As one of the main selling points of Samsung tablets, the Galaxy Tab S2 uses a Super AMOLED screen with a resolution of 2048×1536, a screen ratio of 4:3, a color reproduction of 94%, and a screen contrast of 100,000:1.

The balanced performance allows the Galaxy Tab S2 to meet the daily needs of users such as browsing the web, playing games, working, taking photos, etc. Samsung also launched the slogan of seizing the "non-fragmented" time market, hoping that the tablet is not just an entertainment tool that users can only think of when they are free. For example, the mobile office concept featured in the Tab S2 is not available in the previous generation Tab S. Its MS Office function can help users realize mobile office.

Is there any hope for Tab S2 in the country?

In the past two years, there have been more and more pessimistic views on tablet computers. Analysts believe that if there are no breakthrough products in the tablet computer market and the advantages of large screens cannot be fully utilized, tablet computers are likely to be replaced by large-screen mobile phones in the future.

It is worth noting that Samsung did not announce the market price of Galaxy Tab S2 at this conference. Referring to its price when it was launched in South Korea, the 8-inch version was priced at 559,000 won (about RMB 2,962) and the 9.7-inch version was priced at 719,000 won (about RMB 3,810). The crowdfunding price of the 8-inch Galaxy Tab S2 on JD.com was 2,888 yuan before. It is expected that the two sizes of Tab S2 tablets will be priced at 3,000 yuan and 4,000 yuan.

Compared with other domestic Android tablets, this price is not competitive, and is even twice as expensive as the Xiaomi tablet of the same size, and is comparable to the price of the parallel-imported new iPad. Domestic consumers have always pursued high cost-performance in electronic product consumption, and the price that is neither high nor low makes the Galaxy Tab S2 somewhat awkward when it enters China.

Compared with smartphones, tablet computers on the market are highly homogenized, and it is very difficult to find highlights that meet the rigid needs of users. Judging from the response at the press conference, multi-tasking split screen is a feature worth looking forward to in Tab S2. Generally speaking, it is very difficult to achieve multi-window office on an Android tablet, but the multi-tasking split screen launched by Tab S2 can run two applications at the same time, and there are Pop-Up Window floating windows and movable windows, similar to window minimization on Windows.

A guest at the scene said: It would be great if this function could be realized on iPad. Although the speaker did not mean it, we can still feel the expectation of domestic users for a tablet computer with all the features.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.