OPPO&J.D.POWER: 2020 China Generation Z Car Purchasing Preference Survey

The survey mainly targets Generation Z users. By comparing Generation Z with other age groups, it focuses on studying Generation Z's attitude towards life, car-buying tendencies and preferences, etc. It is an important reference for auto brands to understand and win over Generation Z.

In the eyes of Generation Z, the traditional function of cars as a means of transportation has been weakened, but their smart terminal attributes and emotional attributes have been strengthened. More Generation Zs than other age groups believe that cars are smart mobile spaces (+9.0%), family members (+5.9%), technology playmates (+5.5%), and travel partners (5.2%).

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