Sales volume is only 1/50 of iPhone. Is Google really not giving up on Pixel phones in order to challenge Apple and Samsung?
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As the successor of the NEXUS phone, a heavyweight product in the geek world, Google Pixel has been highly anticipated since its birth. With its native Android system, camera and artificial intelligence performance, and support for the DayDream plan, it is even regarded by many industry insiders as a product with high sales potential. However, it is precisely this "son" model designed by Google itself that has not really become a hot product. According to foreign media reports recently, as of now, the sales of Pixel phones may have just reached the million level. Mobile phone hardware has become Google's "other revenue" . Although Google never publishes the sales data of its mobile phones, it is still possible to learn from other channels how many Pixel series have been sold. In the official Android market Google Play Store, the Pixel Launcher application has quietly exceeded 1 million downloads. Since this application is exclusively used for the Pixel and Pixel XL models, this data must be related to the sales of the Pixel series. Moreover, the download counting rule of this application is that multiple downloads are only counted once. Only when users have multiple accounts or use other methods to download can the data be falsified. This means that it is very difficult for Google Pixel, the first fully self-branded product launched by Google about eight months ago, to reach the sales milestone of one million units. This situation also shows from the side that the sales of Pixel are indeed not satisfactory, and it is not at the same level as its rivals Samsung and Apple. According to statistics from market research company IDC, global smartphone shipments reached nearly 350 million units in the first quarter of this year. Among them, Samsung Electronics still ranked first with 79.2 million units as last year, while Apple shipped 51.6 million units. Among the three Chinese manufacturers ranked behind them in terms of shipments, Huawei ranked third with 34.2 million units sold, a year-on-year increase of 1.4%; OPPO's year-on-year increase was 1.5%, but its sales of 25.6 million units were weaker than Huawei, and vivo also ranked fifth with 18.1 million units, a 1.2% increase. Earlier, market analysts predicted that the launch of Pixel phones would bring Google $4 billion in revenue, of course, the shipment volume must reach between 5 million and 6 million units first. Google currently only classifies Pixel phones as "other revenue" in the financial data of its parent company Alphabet. According to its financial report, other revenue in the first quarter was about $3.1 billion, and Google only earned $650 million to $870 million from Pixel phones. What is the fate of Pixel in the future if it sticks to the high-end route? Some people attribute the lack of sales of Pixel phones to outdated sales strategies such as designated operators, which then limit the audience group through consumer orientation. But in fact, Google itself does not rely on smartphone products as its main source of profit. Despite the controversy, Google still earns a lot of advertising revenue by using user personal information through Android. Oracle, which has a legal dispute with Google, said that Google's revenue from Android exceeds $30 billion. At first glance, the number may be a bit outrageous, but given the popularity of Android and the huge installed base, the number is not so ridiculous. So, should Google, which continues to supply systems to major mobile phone sellers such as Samsung and OPPO, give up its own mobile phone products? Obviously Google has no such idea. Although for the mainland and even the European and American markets, whether it is the previous NEXUS or the current Pixel, Google's smartphones have always been niche models, but it is clear that Google has not shelved the plan to develop the next generation of Pixel smartphones. Rick Osterloh, head of Google's hardware department, once said in an interview that the next generation of Pixel phones is expected to be released this fall, and this series of phones will maintain the rhythm of annual updates. Earlier, there was news that Google plans to launch three Pixel series phones this year, codenamed Walleye, Muskie and Taimen, of which Walleye will be named Pixel 2, and the test machine previously codenamed Muskie has been cut off. As for Taimen, which is rumored to have an extra-large display, it will appear in the name of Google Pixel XL in the future. In other words, there are still two Pixel series phones this year. In addition, Rick Osterloh also emphasized that they will not launch cheap models and will definitely stick to the high-end route. Now under the leadership of CFO strongwoman Porat, Google is cutting some meaningless R&D projects to reduce deficits. However, unlike smartphone manufacturers, Google does not seem to need Pixel to be a profit point for the company, because hardware is just a subsidiary business that provides strategic value in other ways. Google CEO Sundar Pichai said in a conference call in January this year, "I think Pixel represents our vision in computing, and many users will use it. Therefore, it spans devices to achieve an end-to-end experience." In addition, all those who have reviewed the current Pixel have praised the product, and the addition of innovative applications such as AI assistants has also given the phone some unique features. Although Pixel phones are now difficult to become direct competitors in the Apple iPhone market, Google is still giving this type of product more time, perhaps hoping that it can create miracles in the future. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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