When Joyoung meets intelligence, the healthy kitchen of the future will come sooner

Smart homes allow us to see and feel more and more real things.

Now, we can use fingerprints instead of keys, control the TV in the living room with voice and gestures, and even a smartphone can control almost all electrical appliances with switches.

But frankly speaking, today's smart home products are more about bringing a new experience and operation mode to "home", and have not brought real innovation and progress to "home". The breakthrough in this situation may have to lie in the kitchen, where "food is the first necessity of people".

On September 10, Joyoung and JD.com jointly released their first smart kitchen appliances. Joyoung, which not only manufactures soymilk machines, has now boarded the express train of intelligence, with the goal of making the healthy kitchen of the future come sooner.

Solve the "five sins" and bring the kitchen back home

The pace of life in modern society is gradually accelerating. The first change is that the kitchen, which is closely connected with all family members, is gradually separated from the "home". Many people are accustomed to the fast-food life, and family members sitting together to eat breakfast seems to have become a thing of memory.

The prerequisite for smart kitchen appliances and healthy kitchens is to first make the kitchen "home".

After summarizing and analyzing the Chinese kitchen, Joyoung called the feudal custom of male superiority and female inferiority, the complicated and repetitive cooking process, the lack of communication at the dining table, the difficulty in satisfying the tastes of family members, and the unreasonable combination of ingredients from a nutritional perspective the "five sins" of the current Chinese kitchen.

The open kitchen concept that Wang Xuning, Chairman of Joyoung Co., Ltd., often emphasizes within the company is to make cooking a pleasure and the kitchen a new space for family communication, thus solving the "five deadly sins". The advent of the wave of intelligence has also provided Joyoung with favorable means and ways to realize this vision.

"Three Smart Steps" to Build a "New Kitchen"

Based on the concept of health, Joyoung's intelligentization consists of three steps. First, it deploys intelligent software and hardware, then uses the user base and experience to generate intelligent big data for Joyoung health. Finally, and most importantly, it builds Joyoung's large intelligent ecosystem.

For the first release of smart kitchen appliances, Joyoung brought a total of four types of smart kitchen appliance hardware products, including puree machine, health kettle, rice cooker, and water purifier, as well as the official launch of the "Love Cooking" APP smart software, laying the foundation for the first step of the "three smart steps".

The reason why these aspects were chosen as the first step towards the "new kitchen" is that according to Joyoung's understanding, water purification equipment is the only category in the kitchen that can be monitored by mobile phone 24 hours a day, rice cookers are the most frequently used products in the kitchen, and raw milk machines and soy milk machines are the initial reasons why consumers know Joyoung. New products with the characteristics of "three no's and one break" for bean ingredients have also become Joyoung's strategic new category.

Facing the future, Joyoung believes that the healthy kitchen of the future will be based on data. It must first know the family's eating habits and master the family's health data through intelligent memory. On this basis, it can also connect to private doctors and drive related equipment. When the body is in a certain state, it will automatically generate a menu and drive the machine to perform linkage operations.

Eventually, the kitchen will have a what-you-see-is-what-you-get function. For example, when you want to eat a certain recipe, the purchase of ingredients is the biggest obstacle. At this time, it must have the ability to purchase with one click, and behind it, there must also be massive data support.

Converting data into the final solution for diet is the final thing Joyoung needs to think about and shape.

Chinese companies will change the future kitchen

In 1891, Americans invented the kettle, and in 1914, Germans invented the oven, which also invented the refrigerator. In the development of the modern kitchen, China has always played the role of a manufacturer rather than a creator, until 1994, when Joyoung invented the first soymilk machine.

In this era of the Internet of Everything, what are Chinese companies thinking about in the "kitchen"?

Chen Bo, general manager of the marketing center of Joyoung Co., Ltd. , said that there are three things we need to understand between machines, people and products. First, it is the relationship between man and machine. Products must be extremely easy to use and very stable. In the future, smart products must also be very cheap.

Second, machines need to start the era of interconnection, which means the future will focus on the intelligence of machines between scenarios. This is what we need to think about next.

Third, it is to build relationships between people. The relationship between us and our families around smart products, and the relationship between users are also things we need to think about all the time.

Therefore, it is certain that Chinese companies have taken the initiative in the "smart kitchen", and there is no doubt that changes in the kitchen will become more numerous and faster as a result.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.