SINOMACH Automobile: China's imported automobile market monthly report in September 2021

SINOMACH Automobile: China's imported automobile market monthly report in September 2021

Sales

From January to September, the terminal sales of imported passenger cars reached 739,000 units, a year-on-year increase of 6%, and the growth rate continued to narrow compared with January to August. Affected by the dual impact of domestic epidemic prevention and control and the global chip shortage, both production supply and consumer demand have slowed down. In September, the terminal sales of imported passenger cars reached 78,000 units, a year-on-year decrease of 19.9%, showing the characteristics of a market that is not prosperous during the peak season.

Model structure

From January to September, the sales of imported passenger cars were still dominated by sedans and SUVs, accounting for 97.5%; sedans and SUVs increased by 16.4% and 0.3% year-on-year, respectively, with the growth rate further narrowing, and MPVs fell by 19.9% ​​year-on-year. In September, sales of the three major models all showed a year-on-year decline, with MPVs declining the most by 43.9%, and sedans and SUVs declining by 25.9% and 13.7%, respectively, with the decline further widening.

Level Structure

From January to September, the shares of mid-to-large cars and large cars declined by 1.7 and 0.5 percentage points respectively, while the shares of medium-sized, compact and small cars all increased; among them, the market share of medium-sized imported cars increased by 1.4 percentage points compared with the whole year of 2020, and the shares of compact and small imported cars rebounded by 0.5 and 0.2 percentage points respectively.
Displacement structure

From January to September, 2.0L-2.5L still occupied the first displacement range, with a share of 49.8%, an increase of 5.6 percentage points from 2020; the share of 2.5-3.0L increased by 2.7 percentage points; the share of models above 3.0L declined significantly, among which 3.0-4.0L and 4.0L and above accounted for 25.8% and 1.7% of the market share respectively.

Brand structure

In September, under the influence of localization and chip shortages, sales of non-luxury brands fell 59% year-on-year, luxury brands fell 12.9% year-on-year, and super luxury brands increased 47.4% year-on-year. From January to September, luxury brands were still the absolute sales force, accounting for 91% of total sales; the decline of non-luxury brands further expanded to 50.6%, while luxury brands and super luxury brands showed an increase of 19.1% and 72.7% respectively.

Regional structure

In September, Guangdong, Zhejiang and Jiangsu were still the top three provinces in terms of sales. Last year, the epidemic was effectively controlled and consumer demand was released. Against the background of high base and insufficient supply, the top ten provinces in terms of sales volume all declined year-on-year in September. Among them, Liaoning and Beijing saw the largest declines, down 40.9% and 23.6% year-on-year respectively.

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