Sales Model structure Level Structure From January to September, 2.0L-2.5L still occupied the first displacement range, with a share of 49.8%, an increase of 5.6 percentage points from 2020; the share of 2.5-3.0L increased by 2.7 percentage points; the share of models above 3.0L declined significantly, among which 3.0-4.0L and 4.0L and above accounted for 25.8% and 1.7% of the market share respectively. In September, under the influence of localization and chip shortages, sales of non-luxury brands fell 59% year-on-year, luxury brands fell 12.9% year-on-year, and super luxury brands increased 47.4% year-on-year. From January to September, luxury brands were still the absolute sales force, accounting for 91% of total sales; the decline of non-luxury brands further expanded to 50.6%, while luxury brands and super luxury brands showed an increase of 19.1% and 72.7% respectively. In September, Guangdong, Zhejiang and Jiangsu were still the top three provinces in terms of sales. Last year, the epidemic was effectively controlled and consumer demand was released. Against the background of high base and insufficient supply, the top ten provinces in terms of sales volume all declined year-on-year in September. Among them, Liaoning and Beijing saw the largest declines, down 40.9% and 23.6% year-on-year respectively. |
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