SEO concept, what does SEO ranking optimization mean?

Nowadays, there are many promotion platforms, which have spawned different platform positions, such as: self-media operators, small program developers, information flow personnel, SEO personnel, etc., and the longest among them is SEO. Many people say that SEO is dead, but there are still many companies recruiting SEO personnel. So what is the concept of SEO and what does SEO ranking optimization mean? Let’s learn more about it with Dongguan SEO Feng Chao!

SEO concept, what does SEO ranking optimization mean?

1. SEO Definition
SEO (Search Engine Optimization): translated into Chinese as optimization. Search engine optimization is a method of using search engine optimization search rules to improve the natural ranking of the current website in the relevant search engines. The purpose of SEO is to provide an ecological self-marketing solution for the website, so that the website can take a leading position in the industry and thus gain brand benefits; SEO includes two aspects: off-site SEO and on-site SEO; SEO refers to the behavior of making reasonable plans from the perspectives of website structure, content construction plan, user interactive communication, pages, etc. in order to obtain more free traffic from search engines, so as to make the website more suitable for the indexing principles of search engines; making the website more suitable for the indexing principles of search engines is also called search engine optimization, which can not only improve the effectiveness of SEO, but also make the website-related information displayed in the search engine more attractive to users.

2. SEO Function
1. Expand capital scale. 2. Optimize the company's financial structure. 3. Restructure assets through SEO. 4. Adjust product structure and promote industrial upgrading. 5. Brand protection. 6. Promotion (main function). 7. Save online marketing costs for enterprises. The ultimate goal is to make profits through SEO

3. Main tasks of SEO
1. Content construction: It’s very simple. If the content cannot make users feel that “this content is very valuable and only yours has it”, it is not considered successful content.

2. Competitor analysis: What are your peers doing? How much space is left for us? In other words, for SEO, how do we differentiate and how do we arrange keywords?

3. Coordinate resources: Strive for company resources to help you make SEO modifications. Large companies require sufficient coordination and data persuasion capabilities.

4. Optimize the details on the site: various tags and internal link adjustments.

5. Off-site optimization: basically exists in the construction of external links, including various posts, replies, and friendly links.

6. Iterative optimization: Analyze existing data and make modifications repeatedly to continuously improve various indicators of the website’s user experience (bounces, conversions).

SEO concept, what does SEO ranking optimization mean?

4. Optimization Purpose
1. With the development of the Internet, the number of websites has reached hundreds of millions, and the amount of information on the Internet has exploded, making it more difficult for people to find target information. The emergence of search engines has brought great convenience to people's search for information and has become an indispensable Internet tool.

2. According to people's usage habits and psychology, the higher a website ranks in the search engine, the greater the chance of being clicked. On the contrary, the lower the ranking, the less search traffic it gets. According to statistics, more than 90% of the world's top 500 companies have introduced SEO technology into their company websites.

3. General Internet companies, due to lack of professional marketing knowledge and concepts, only build websites for you from a technical perspective. The artists only care about making your website beautiful, and the programmers only care about implementing the functional modules you require. The websites made in this way are flawed and do not meet the requirements of search engine inclusion, so the website must be comprehensively optimized.

SEO concept, what does SEO ranking optimization mean?

5. SEO Thinking
1. Content construction: Is it the content that the majority of users currently demand?

2. Competitors: What are your competitors doing? How we differentiate

3. Coordinate resources: Which resources should we coordinate to facilitate this SEO modification?

4. On-site optimization: take your SEO details to the extreme.

5. Off-site optimization: After the website is launched, how to promote and build links to promote inclusion and ranking.

6. Iterative optimization: Data analysis promotes continuous improvement and modification of page experience.

SEO concept, what does SEO ranking optimization mean?

6. SEO and Products
1. Product selection: Is it a product that is currently in demand by the majority of users?

2. Competitors: What is the competitive pressure? What are your opponents doing?

3. Coordinate resources: Which resources should we coordinate to make this product?

4. Product creation: What makes your product attractive to users? Make your product perfect

5. Channel optimization: Now that this product is ready, how do we let users know? How to make it easy for users to enjoy or purchase your product? How to maintain remarketing relationship with existing users?

6. Improve the product: What is the user experience like and what needs to be improved?

The above is the concept of SEO. What does SEO ranking optimization mean? For the specific content, if you have any questions about SEO or want to learn SEO, you can contact Feng Chao!