The next wave of entertainment: Changhong naked-eye 3D TV mobile phone

With the development of mobile Internet and the continuous improvement of my country's smart home level, people's requirements for mobile terminal devices and home entertainment centers are gradually increasing. Traditional TVs can no longer meet the audio-visual needs of the younger generation. After LCD TVs and plasma TVs, the continuous improvement and update of 3D technology has made users pay more and more attention to 3D TVs. Some people even predict that 3D TVs will replace traditional 2D TVs.

The following will analyze the possibility of this prophecy being fulfilled from three aspects.

1. Technology

With its outstanding display technology and unprecedented visual impact, 3D TV has completely overturned the visual effects brought by traditional TV, allowing users to truly experience the feeling of being in the scene. The traditional shutter 3D currently available on the market has lower screen brightness in 3D mode, eye fatigue caused by long-term viewing, and expensive 3D glasses, while polarized (flicker-free) 3D glasses are inexpensive, but the screen resolution is half of the actual signal source.

If you need a pair of 3D glasses to watch TV at home, many people will definitely give up on choosing 3D TV.

On October 16, domestic TV giant Changhong brought a surprising news. Changhong signed a strategic cooperation agreement with advanced polymer material provider Kangdexin and content provider Dongfang Shijie in Beijing. The three parties reached a strategic cooperation in the fields of naked-eye 3D technology and 3D content operation. Based on the three-party cooperation, Changhong officially launched naked-eye 3D TV and naked-eye 3D mobile phone, which are also the first naked-eye 3D TV and naked-eye 3D mobile phone in China that can be put on the market in batches.

The future of 3D depends on naked-eye technology. Naked-eye 3D, laser display, and holographic display will surely become the mainstream in the future. The depth of field of naked-eye 3D TV is obvious and has a three-dimensional sense. The biggest difference from 3D movies in theaters is that "it is three-dimensional when you go deep, but it is not so obvious when it flies in front of you." Compared with naked-eye 3D, traditional 3D still has many shortcomings such as single viewpoint, low brightness, narrow viewing angle, and easy dizziness.

2. Price

Traditional 3D TVs are not only expensive, but also 3D glasses are expensive. Traditional 3D TVs cost tens of thousands of RMB, and if they are imported, the price will be even higher. The 3D glasses also cost thousands of RMB. If a family needs three or four 3D glasses, the cost will surely be prohibitive for many people.

This time, Changhong applied the most advanced naked-eye 3D technology to mobile phones and TVs, realizing a number of innovations such as new cylindrical lens technology, depth of field adapted to dynamic capture technology, and 4K high color gamut and high light transmittance. At the same time, it greatly reduced the cost of integrating naked-eye 3D technology with TVs and mobile phones. Although attention should still be paid to viewing distance and angle to get the best experience, it will make the popularization of naked-eye 3D a reality.

3. Content

Another issue that many users are worried about is the availability of 3D video resources. Do they only use a 3D TV to watch 3D movies? Users' demand for 3D content and home entertainment far exceeds what 3D movies can satisfy, and the development of 3D TV programs and other video content cannot keep up with the development of 3D TVs.

Oriental Vision is currently the only aggregation platform in China that focuses on providing Internet 3D content and application services for multiple terminals, with millions of hours of video content. The powerful combination of Changhong, Kangdexin and Oriental Vision will jointly operate the 3D content ecosystem, integrate the advantageous resources of the three parties, and comprehensively layout and plan in the fields of 3D technology, 3D intelligence, 3D content, etc., build an Internet-based 3D display ecosystem, and jointly build a new 3D industry ecological platform.

Changhong also has a unique IPP connection framework protocol, cloud services, and big data platform to achieve content interaction and collaboration between multiple terminals. 3D content will be seamlessly connected between naked-eye 3D TVs and naked-eye 3D mobile phones, providing users with a more humane and intelligent entertainment audio-visual experience.

The era of watching naked-eye 3D at home is about to arrive, which makes people wonder how far away the legendary holographic images are from us?

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.