Accenture: Technology Vision Report 2022

Accenture released its 2022 Technology Vision Report, sharing four major new trends that companies need to address:

• WebMe: Put Me Into the Metaverse. Corporate strategies are built for today’s Internet, a digital world where platforms often lack interoperability and data portability. 95% of executives believe that future digital platforms will need to provide a unified experience and enable interoperability of customer data across different platforms and spaces.
• Programmable World: Our Planet is Personalized. With advances in emerging technologies such as 5G, ambient computing, augmented reality, and smart materials, the digital environment will increasingly blend into our physical world. Remarkably, 92% of executives agree that leading businesses will push the boundaries of the virtual world to make it more real, thereby increasing enduring integration and seamless navigation between the digital and physical worlds.
• Unreal: Synthetic, but also real. Businesses and environments are increasingly influenced by AI-generated data that convincingly reshapes the physical world. AI is a top business priority more than ever, as companies and consumers alike shift from considering what’s fake to what’s real. 96% of executives say their organizations are committed to verifying the provenance of data and the true purpose of AI.
• Computing the Impossible: New Machines, New Possibilities. The emergence of new types of machines enables industries to scale computing power to solve a wider range of problems. As “grand challenges” become trivial, the way companies compete, deliver value, and partner will fundamentally change; nearly all (94%) executives agree that long-term success will depend on leveraging next-generation computing to solve seemingly intractable challenges.

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