In July 2022, the China Automobile Dealers Association and Jingzhengu jointly released the "China Automobile Retention Value Research Report in June 2022". The retention rate research aims to reflect the brand's comprehensive strengths such as product strength, recognition, and reputation, and provide important data references for future repurchase, replacement, leasing, finance, new car pricing reference and other related businesses, thereby reducing business risks and improving operating efficiency. Policy Direction Completely cancel restrictions on the relocation of used cars The complete abolition of restrictions on the relocation of used cars has been implemented in Zhejiang Province and the Pearl River Delta as of this month. Other regions have also set timetables, which will provide impetus for automobile renewal consumption in the second half of the year. The implementation of this round of policies is expected to increase automobile and related consumption by about 200 billion yuan this year, depicting the market size. Hot Events The issue of " ensuring supply " requires continued attention The 2022 China Automotive Supply Chain Conference was held in Wuhan. Wuhan, along with Shanghai, Changchun and other regions that have resumed work after the epidemic, is an important automotive industry center. A relevant person in charge of the Ministry of Industry and Information Technology said that China's automotive industry chain supply chain has been smooth and stable, and vehicle production has fully resumed. The recovery of the supply side has a positive impact on the consumer side, but due to the lack of upstream and downstream coordination in the industry, problems such as chip shortages still exist, and the products delivered to consumers are ultimately " reduced " . Domestic brands and some overseas brands are not immune. Changes in online vehicle supply The number of vehicles has increased significantly The supply of vehicles in June rebounded rapidly, exceeding the level during the epidemic period in April and May , and approaching the supply of vehicles in March . Compared with historical figures, it is only half of the same period last year. The auto market was already in its peak season in June last year, and this year the market started later. It can be predicted that it will rebound strongly in the second half of the year and regain lost ground. Value retention rate at each level The value retention rate has dropped significantly The value retention rates of all levels of models have declined, and used car dealers have made real concessions to help the market recover. The fact that high-end models cannot be reduced in price is a true reflection of the demand side, and high-quality and performance models still have no shortage of buyers. Different products have different performances, so merchants need to keep their eyes open when operating. Luxury brand value retention rate American brands are relatively strong It is increasingly difficult for BBA to maintain its original price system, and the second-hand market has already reflected actual demand. Instead, the brands that were originally ranked behind are gradually showing their own characteristics. Cadillac began to promote the V series performance cars in the domestic market, gradually raising the brand tone and returning to the position that American brands should have. At the same time, the price of Cadillac's electric car LYRIQ Ruige was announced, which is gradually affecting consumers' expectations of the value of electric vehicles. The new generation of Lexus RX models was released, reawakening consumers' attention to the brand. Value retention rate of mainstream overseas brands Intensified differentiation among joint venture brands Traditional joint venture brands and market space have been further compressed, with brands such as JEEP and Renault on the verge of delisting or already delisted, and the value of used cars has dropped sharply. Toyota and Honda still have the highest value retention rates, and overall differentiation has intensified. Citroen's monthly value retention rate dropped the least, and used car transactions became increasingly active. Top 15 domestic brands with the highest value retention rate Domestic brands declined across the board Wuling brand's value retention rate has declined , but it still ranks first, and the market still needs to be further segmented. Trumpchi and Roewe brand's value retention rates have declined slightly, and their rankings have risen. The new generation of Roewe RX5 models has been opened for pre-order, stimulating consumers' willingness to replace. Popular value retention rate ranking Autonomy Compact SUV 1.5T ranking Among domestic compact SUVs , 1.5T displacement models account for more than 60%. This time, we selected the popular 1.5T domestic compact SUV series for comparison and ranking. The Haval H6 family ranked first in this list with its super high sales and relatively good product reputation ; the Roewe RX5 performed well in this level with its outstanding national trend appearance and comfortable riding space . In addition, with the upcoming launch of a new generation of models , its value retention rate will also increase. Popular value retention rate ranking Mainstream Domestic MPV value retention ranking Among the mainstream domestic MPVs , joint venture brands still dominate . Buick's GL8 ranks first on the list, surpassing Odyssey and Elysion with its extra-large space, excellent practicality and mature mechanical performance. In addition, among domestic brands , Trumpchi M8 has an equally impressive value retention rate thanks to its good power combination and personalized technological configuration , and is already catching up. Changes in the new energy market New energy vehicles go to the countryside On May 31 , the four ministries and commissions issued the "Notice on the Launch of the 2022 New Energy Vehicle Going to the Countryside Campaign", and the first stop was in Kunshan, Jiangsu on June 17, in conjunction with the local " Double Product Shopping Festival " event, and the consumption promotion measures were fully implemented. In addition to promoting consumption, the new energy vehicle going to the countryside also promotes infrastructure construction and contributes to improving the environment for the use of new energy vehicles across the country. Value retention rate of different types of new energy vehicles Plug-in hybrid vehicle value retention rate declines A large number of electric " energy-saving vehicles " have appeared in the market . As a new category, they have impacted the market share of plug-in hybrid models. Since pure electric vehicles continue to increase in price in the new car market, the expected price of used cars has also increased. Main car models' value retention rate The value retention rate of pure electric vehicles remained stable this month , with models such as Tesla Model Y , Clever CLEVER , and Model 3 all seeing increases. |
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